Marketing BI Analyst
Bengaluru
General and Administrative – Information Technology /
Hybrid /
Hybrid
About Bazaarvoice
At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.
The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.
Our brand promise : closing the gap between brands and consumers.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.
It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!
Marketing Performance Analysis & Reporting:
o Develop, manage, and refine comprehensive marketing dashboards on Tableau and reports to track key performance indicators (KPIs) across various channels (e.g., digital, social media, email, content, paid advertising, SEO/SEM).
o Analyze marketing campaign performance, identifying successes, failures, trends, and opportunities for improvement.
o Provide regular and ad-hoc reporting and presentations to marketing leadership and key stakeholders, clearly articulating insights, and recommendations.
Customer Insights & Segmentation:
o Analyze customer data (demographics, behavior, lifecycle) to develop actionable insights for targeted marketing strategies and personalization.
o Develop and maintain customer segmentation models to improve campaign targeting and effectiveness.
Data-Driven Strategy & Optimization:
o Translate data-driven insights into strategic recommendations for marketing campaigns, budget allocation, and channel optimization.
o Partner with marketing teams (e.g., digital, brand, product marketing) to define measurement frameworks, set benchmarks, and identify areas for performance enhancement.
o Conduct market research and competitive analysis to identify trends and inform marketing strategies.
o Develop and refine attribution models to understand the impact of various marketing touchpoints on conversions.
Data Management & Integrity:
o Ensure the accuracy, completeness, and consistency of marketing data from various sources (e.g., Google Analytics, CRM, marketing automation platforms)
o Collaborate with data engineering teams to improve data collection processes, infrastructure, and governance.
o Stay current with emerging trends and best practices in marketing analytics, tools, and technologies.
Forecasting & Predictive Analytics:
o Develop models to forecast marketing performance, predict customer behavior, and identify potential opportunities or risks.
o Utilize statistical analysis techniques to understand correlations, causations, and predict future outcomes.
Cross-Functional Collaboration:
o Work closely with marketing, sales, product, and finance teams to align on objectives, share insights, and drive integrated strategies.
o Act as a subject matter expert on marketing data and analytics within the organization.
o Effectively communicate complex analytical findings and insights to both technical and non-technical audiences.
Skillsets:
- 5+ years of experience in marketing analytics and reporting, digital analytics or reporting using Tableau.
- Proficiency in SQL and data analysis tools such as Python, R, or Excel.
- Strong experience with web and campaign analytics tools (e.g., Google Analytics, Marketo).
- Deep understanding of marketing metrics, attribution models.
- Ability to synthesize complex data into clear, actionable insights for stakeholders.
- Excellent communication and presentation skills.
Why You’ll Love Working with Us?
- Work with cutting-edge technology in a collaborative, global team.
- Competitive salary + good benefits (insurance, annual leave, bonuses, referral rewards, and more).
- We’re Great Place to Work Certified (3 years in a row!).
- Hybrid work model (3 days in office – Prestige Pacific tech park, Kaadubeesanahalli,Bellandur).
#LI-Hybrid#LI-CK1
Why join Bazaarvoice?
Customer is key
We see our own success through our customers’ outcomes.
We approach every situation with a customer first mindset.
Transparency & Integrity Builds Trust
We believe in the power of authentic feedback because it’s in our DNA.
We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.
Passionate Pursuit of Performance
Our energy is contagious, because we hire for passion, drive & curiosity.
We love what we do, and because we’re laser focused on our mission.
Innovation over Imitation
We seek to innovate as we are not content with the status quo.
We embrace agility and experimentation as an advantage.
Stronger Together
We bring our whole selves to the mission and find value in diverse perspectives.
We champion what’s best for Bazaarvoice before individuals or teams.
As a stronger company we build a stronger community.
Commitment to diversity and inclusion
Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.
