Product Marketing Manager

About Us

Ada is an AI customer service company whose mission is to make customer service extraordinary for everyone. We're driven to raise a new standard of quality customer service at scale, enabling enterprise companies to deliver experiences that people love–instant, proactive, personalized, and effortless.

Ada is an AI transformation platform and partner—combining strategic expertise with powerful AI agent management technology to accelerate businesses’ AI maturity to keep them ahead of the curve. With Ada, 83% of customer conversations—and counting—are effortlessly resolved through automation, giving teams more time back, companies more resources to focus on growth, and customers more life to focus on what matters most to them.

Established in 2016, Ada is a Canadian company that has powered over 5.5 billion interactions for leading brands like Square, YETI, Canva, and Monday.com, saving millions of hours of human effort. Backed with over $250M in funding from tier-one investors including Accel, Bessemer, FirstMark, Spark, and Version One Ventures, Ada is a pioneer in the management and application of AI in customer service.

At Ada, we see growth as a reflection of each individual owner’s personal growth. That’s why our values are rooted in driving progress and continuous improvement. If you’re ambitious and eager to grow, Ada could be the place for you.

Learn more at www.ada.cx.

Our Role

We’re looking for a strategic and analytical Product Marketing Manager, Competitive Intelligence to join our growing marketing team. In this role, you’ll be the go-to expert on Ada’s competitive landscape, helping to position us as the leading AI customer service platform. You’ll drive the development of competitive insights, battlecards, and strategic recommendations to support our sales, marketing, and product teams.

This is a high-impact role that requires a blend of market research, technical acumen, strategic thinking, and strong communication skills to influence cross-functional stakeholders and help Ada stay ahead in a fast-evolving market.

About You

• 5+ years of experience in product marketing, competitive intelligence, or solutions consulting in a B2B SaaS environment.
• Strong analytical and research skills with the ability to synthesize complex information into clear, concise insights.
• Proven track record of developing competitive intelligence programs and resources that influence GTM strategies.
• Strong technical acumen with the ability to read technical documentation, demo competing products, and extract technical differentiators to identify opportunities for Ada.
• Excellent communication and presentation skills, with the ability to influence and align cross-functional stakeholders.
• Comfortable working in a fast-paced, dynamic environment with the ability to manage multiple priorities.
• Knowledge of AI and customer service technologies. 

Outcomes 

• Lead competitive intelligence: Develop and manage a robust competitive intelligence program, including tracking industry trends, monitoring competitor activities, and analyzing market dynamics. Deliver quarterly competitive landscape reports with actionable insights.
• Build & maintain battlecards: Create and continuously update competitive battlecards, positioning guides, and objection-handling resources, ensuring 80%+ adoption rate among sales teams and regular updates every quarter.
• Strategic insights: Deliver actionable insights and recommendations based on competitive analysis to inform go-to-market strategies, product roadmaps, and executive decision-making. 
• Cross-functional collaboration: Partner closely with Product, Sales, Enablement, and Marketing teams to embed competitive insights into campaigns, messaging, and product strategies. Drive measurable improvements in win rates by 10% through competitive enablement.
• Sales enablement: Support revenue teams with competitive training sessions, win/loss analyses, and deal support to improve win rates and drive revenue growth. Conduct at least 6 competitive training sessions annually with post-training assessment scores above 85%.
• Thought leadership: Stay ahead of industry trends in AI, automation, and customer experience technologies to position Ada as an innovative leader. Publish 4 (one per quarter) internal thought leadership reports annually.

The expected salary range for this position is $100,000 - $140,000. Actual pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.

Benefits & Perks

At Ada, you’ll not only build extraordinary products but also thrive in an environment designed for your success. We prioritize your well-being, growth, and work-life balance. Here’s what we offer:

Benefits

• Unlimited Vacation: Recharge when you need to.
• Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance.
• Wellness Account: Empowering you to invest in your overall well-being and lifestyle.
• Employee & Family Assistance Plan: Resources to support you and your loved ones.

Perks

• Flexible Work Schedule: Balance your work and personal life.
• Remote-First, In-Person Friendly: Options to work from home or at our local hub.
• Learning & Development Budget: Invest in your long-term growth goals and skills.
• Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience.
• Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry.
• Hands-On with LLMs: Enhance your expertise in leveraging large language models.
• A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology.
  
  

The above Benefits and Perks only apply to full-time, permanent employees.

Thank you for your interest in joining us at Ada. Due to the high volume of applications, we will only contact candidates whose qualifications match closely to the requirements of the position. We appreciate the time you have invested in learning more about us.