Digital Analytics ( Adobe / Sitecat ) C11

What do we do?

The Digital Products Analytics Team (DPA) work on solving various business challenges using data as tool.

The Digital Servicing Analytics team within DPA supports the business in identifying points of friction, creating recommendations to improve digital journeys and drive higher digital engagement and revenues while reducing customer servicing cost by focusing on following:

• Deep dive analysis to identify points of friction in different digital journeys across web and app
• Set up Adobe Dashboards for measurement of different tests
• Analyze performance of different digital journeys across web and app in Adobe Analytics
• Drive efficiency and automation in measurement
• Improve visualization of different Dashboards
• Create actionable recommendations
• Paperless enrollments and De-enrollments Insights
• Understanding performance of servicing communications

Team analyzes huge datasets to unlock opportunities for our clients in meeting their financial needs and creating economic value for the bank. This role will be heavily focused on building dashboards and creating efficiencies and automating processes to improve digital and mobile measurement.

What’s expected from you?

As a Digital Business Analyst, we are seeking an analytics professional who should be able to perform below behaviors in their day-to-day role:  

• Client Obsession – Create client centric analytic solution to business problems. Individual should be able to have a holistic view of multiple businesses and develop analytics solutions accordingly.
• Analytic Project Execution – Work on complex analytic projects. This would require an understanding of business context, conversion of business problems in modeling, and implementing such solutions to create economic value.
• Statistical mind set – Proficiency in basic statistics, hypothesis testing
• Automation Skills  – Proficiency in driving efficiency and automation through codes and dashboards
• Dashboard Skills – Build measurement dashboards and interest in automation and visualization
• Presentation Skills : Delivering high class presentation to deliver the thoughts, the solutions or  the problem for business stakeholders and senior management
• Project Management – Should have skillset to manage project in terms of creating project plan, assigning responsibilities, and ensuring appropriate communication
• Contribute to organizational initiatives in wide ranging areas including competency development, training, organizational building activities etc.

Skillset required:

The most important skill that our analyst should possess is their love for data, eagerness for new challenges & ability to leverage analytics to solve structured or unstructured problems and interpreting results Apart from these, they should also have the following skillset

• 5-8 years of experience in Analytics - Demonstrated evidence of solving business problems through well-structured analysis
• Strong and Deep experience in Adobe Analytics
• Strong programming skills in Python and SQL
• Exposure to Tableau builds
• Preference for skilled analysts worked intensively on Clickstream data
• Preference for analysts who have worked in or with Digital Business / Fintech / ecommerce  problems
• Work experience on supervised, unsupervised machine learning algorithms. For e.g.: linear and bayesian regressions, multi objective optimization techniques, classifiers, cluster analysis etc.
• In depth understanding of analytics in CRM, Marketing and Financial Services
• Excellent presentation and communication skills

Education :

Bachelors/University degree preferred

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Job Family Group:

Decision Management

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Job Family:

Specialized Analytics (Data Science/Computational Statistics)

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Time Type:

Full time

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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