Lead - Data Analytics

Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship

Job Description

Freshworks is looking for a smart, driven business analyst for the marketing operations team who can define and refine our marketing processes and investments. You will work on defining measurement frameworks, building processes and delivering insights to improve our marketing efficiency. As the custodian of every lead entering our systems, you should be comfortable using CRM tools and performing data analysis on SQL. You will define new initiatives, execute projects and track performance metrics. These projects will span across product as well as sales & marketing teams. If you are a self-starter looking for a high-growth opportunity then this is the right place for you!

Responsibilities

• Interpret data, analyze results using analytics, research methodologies, and statistical techniques.
• Generate data-based insights that help to launch impactful and effective marketing and user acquisition programs.
• Develop an in-depth understanding of the customer journey and current trends to improve marketing initiatives.
• Dive deep into campaign performance data to identify opportunities for improvement.
• Prepare, analyze, and summarize periodic operational results for use by various key stakeholders, creating reports, specifications, dashboards, and flowcharts.

Qualifications

• Graduate degree or equivalent, preferably in Statistics/Operational Research/Mathematics
• Atleast 6 years of professional experience in Business Intelligence/Data Analytics/Modelling, preferably within an IT product/ e-commerce/ SaaS company
• Ability to manipulate large data sets with high dimensionality and complexity; proficiency in SQL, Excel/Google Sheets, BI reporting tools (e.g. PowerBI, Tableau, Qlik, Looker) and one coding language (Python, R, Java etc.)
• Advanced analytical skills with experience collecting, organizing, analyzing, and disseminating abundant information with accuracy
• Visualization experience is a must - ability to build powerful visuals & dashboards –PowerBI experience preferred
• Exceptional verbal, written, and visual communication skills
• Demonstrated experience in predictive analysis, and expertise in R, SQL, Python
• Self-starter, independent and comfortable with ambiguity

Additional Information

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.