SEO Copywriter/Content Writer

Salary Range: PHP 20,000 - 25,000

Responsibilities:

• Copywriting
  • Create, edit, and refine high-quality articles using AI tools, ensuring originality, coherence, and human-like readability.
  • Optimize content for SEO, incorporating relevant keywords, meta descriptions, internal links, and readability improvements to enhance search performance.
  • Maintain brand consistency by aligning content with brand voice, messaging guidelines, and marketing objectives.
  • Adapt tone and style to cater to different target audience segments, ensuring relevance across various demographics and platforms.
  • Streamline content workflows by leveraging AI tools and best practices to improve efficiency while meeting deadlines without compromising quality.
  • Generate and refine at least 100 AI-assisted articles per month, with an average word count of 800-1,500 words, ensuring readability, originality, and SEO performance.
  • Ensure AI-generated articles meet high editorial standards in clarity, engagement, and SEO effectiveness.
  • Conduct keyword research to identify high-impact opportunities and integrate them naturally within content.
  • Optimize meta descriptions, tags, and internal/external linking structures for improved search rankings.
  • Use AI tools to generate content drafts, followed by human refinement to ensure coherence, brand consistency, and SEO best practices.
• Creative Strategy and Content Development
  • Analyze and interpret client briefs to extract key objectives, ensuring clear, actionable next steps for content execution.
  • Facilitate seamless communication among stakeholders to align expectations and clarify creative direction.
  • Conduct in-depth research on industry trends, competitors, and audience preferences to inform content strategy.
  • Leverage data-driven insights to craft compelling narratives that drive engagement and conversions.
  • Ensure strategic alignment between copywriting efforts and approved marketing strategies for a cohesive brand message.
  • Maintain creative consistency across campaigns by collaborating closely with designers, marketers, and other team members.
    
     
• Pitches and Presentations
  • Contribute to pitch presentations and brainstorming sessions by providing compelling copywriting insights, creative ideas, and strategic recommendations.
  • Assist in crafting persuasive presentation materials, ensuring clarity, storytelling impact, and alignment with client objectives.
  • Effectively communicate creative concepts to internal teams and clients, translating complex ideas into engaging and digestible narratives.
• Industry Knowledge
  • Stay updated on market trends, advertising, digital marketing, creative, technology, and consulting industries.
  • Keep up with best practices related to creative operations and project management.
  • Stay informed about advancements in AI writing tools and their applications in content creation.
  • Attend training programs and workshops to enhance copywriting skills and knowledge of industry tools.
  • Share insights and best practices with the team for continuous improvement.

• Regular Assignments
  • AI-generated and manually refined articles
  • Storyboards
  • Blog articles
  • Blurbs
  • Product descriptions
  • Social media captions and in-art copy
  • Print and digital ads
  • Email newsletters
  • Press releases
  • Boilerplates
  • Other copywriting needs as required

Key Performance Indicators (KPIs):

• Adherence to English grammar rules in all written content.
• Proficiency in crafting conversational and culturally relevant Filipino copy (if applicable).
• Effective use of wit, emojis, memes, and cultural references for audience engagement.
• Ability to produce compelling headlines, slogans, and calls-to-action that drive action.
• Consistency in maintaining brand voice and authenticity across various platforms.
• Strong editing and proofreading skills to ensure error-free copy.
• Effective incorporation of relevant keywords for SEO optimization.
• Understanding customer journeys to create user-friendly and engaging content.
• Efficient time and workflow management to meet project deadlines.
• Resourcefulness in overcoming creative challenges during project execution.
• Percentage of tasks and deliverables completed on time and within scope.
• Strong collaboration skills and ability to contribute meaningfully in team discussions.
• Enthusiasm for learning new skills and participating in internal or external training sessions.

Qualifications:

• SEO & Keyword Strategy
  • Expertise in keyword research using tools like Google Keyword Planner, Ahrefs, or SEMrush.
  • Ability to identify high-value keywords and optimize AI-generated content accordingly.
  • Understanding of search intent and how to align content with it.
• AI & Content Optimization
  • Experience using AI writing tools like ChatGPT, Jasper, or Copy.ai.
  • Ability to guide AI-generated content to meet brand voice and quality standards.
  • Strong editing and proofreading skills to refine AI-generated text for clarity and engagement.
  • Familiarity with AI prompts and refining AI outputs to maximize content effectiveness.
• GPT & RAG (Retrieval-Augmented Generation)
  • Ability to create custom GPT models using Retrieval-Augmented Generation (RAG) techniques.
  • Experience integrating external knowledge bases into AI-generated content workflows.
  • Ability to fine-tune AI responses to align with SEO and content strategies.
• Copywriting & Content Strategy
  • Knowledge of content structuring for readability and engagement (e.g., skimmable formatting, bullet points, subheadings).
  • Experience in writing for various formats, including blog posts, landing pages, and product descriptions.
• Technical SEO & Analytics
  • Basic knowledge of HTML/CSS and how they affect SEO.
  • Familiarity with schema markup and structured data for content optimization.
  • Experience with Google Search Console, Google Analytics, and other SEO monitoring tools.
  • Ability to track, measure, and report on content performance, making data-driven improvements.

Requirements:

• 1-2 years of relevant experience in SEO copywriting is preferred. However, fresh graduates or undergraduates with a strong portfolio are encouraged to apply.
• Proficiency in Google Suite, especially Google Docs, for collaborative writing and editing.
• Familiarity with project management tools like ClickUp for efficient task management and collaboration.
• Experience using AI writing tools such as ChatGPT, Jasper, or Copy.ai for content generation.
• Strong understanding of SEO principles, keyword research, and on-page optimization.
• Ability to meet deadlines and deliver high-quality work on schedule.
• Openness to constructive feedback and a proactive, collaborative mindset.
• Experience in public relations (PR) writing, including press releases and media kits, is a plus.
• Experience with Retrieval-Augmented Generation (RAG) and custom GPT models is a plus but not required.
• Understanding of how AI models retrieve and refine data for content generation is beneficial.