Marketing Analytics System Owner

Job Title

Marketing Analytics System Owner

Job Description

Data meets insights – We are hiring a Marketing Analytics System Owner in Lund

Are you passionate about leveraging data to drive strategic marketing decisions? Do you thrive on implementing advanced measurement frameworks, ensuring accuracy, and deriving actionable insights that fuel digital growth? Do you excel at implementing advanced measurement strategies using GA4 and GTM, orchestrating data in BigQuery, and driving projects through Jira? If so, this role may be for you! We’re looking for a Marketing Analytics System Owner to join our Digital Marketing & Performance Team at our HQ in Lund.

Who is your future team?
You’ll be joining our Digital Marketing & Performance Team—a dynamic group that partners across Axis to deliver data-driven success. We cultivate a collaborative environment where curious minds, marketing pros, and tech enthusiasts come together to unlock insights and drive growth. In this role, you’ll work closely with developers, data analysts, marketers, and other stakeholders to build a foundation of trusted data, advanced analytics, and robust measurement practices.

What you’ll do here as a Marketing Analytics System Owner:
In this role you will be responsible for designing, implementing, and refining our end-to-end marketing data ecosystem. From configuring advanced GA4 measurement setups in multiple GTM containers to harnessing the power of BigQuery for deeper analytics, you’ll own the processes that ensure marketing performance data is accurate, actionable, and always at our fingertips. Your work underpins the insights driving campaign optimization, strategic marketing decisions, and continuous performance improvements.

Your main responsibilities will include:

• Building and maintaining measurement strategies in GA4 with roll-up properties, ensuring robust tracking across various platforms and channels (including sub-domains with different setup).
• Managing multiple Google Tag Manager (GTM) containers to implement and govern measurement scripts, tags, triggers, and variables.
• Extracting, transforming, and analyzing data within BigQuery to create unified marketing datasets and dashboards that power timely, reliable insights.
• Collaborating with stakeholders (e.g., marketers, developers, finance, IT) to understand business objectives, troubleshoot tracking issues, and optimize analytics processes.
• Providing thought leadership on measurement best practices, data governance, and attribution models to enhance marketing impact and ROI.
• Champion best practices: Drive continuous improvement in measurement and data integrity, advocating for standardized processes, documentation, and governance across teams and tools.

Who are we looking for?
We’re seeking a data-driven marketing professional with a strong analytical and technical background. You excel at distilling complex measurement frameworks into actionable insights, and you’re enthusiastic about continuous optimization. Comfortable with GA4, GTM, and BigQuery, plus a working knowledge of project management tools like Jira, to build and maintain robust analytics ecosystems. You’re detail-oriented, proactive, and love collaborating with cross-functional teams to solve business challenges with data.

We love for you to have/are:

• Bachelor’s degree (or higher) in a relevant field (e.g., Marketing, Data Science, Computer Science) or equivalent experience.
• Proven experience as a Data Analyst or a similar analytics-focused role.
• Deep expertise in GA4, Google Tag Manager (managing multiple containers), and BigQuery.
• Strong knowledge of measurement scripts (e.g., custom JavaScript in GTM) and best practices for data collection.
• Familiarity with data modeling, segmentation, and attribution concepts.
• Fluency in English.

Bonus points for:

• Experience with cloud-based environments such as GCP or AWS.
• Server-side GTM.
• Proficiency in scripting languages (e.g., Python) for automating data processes or advanced analytics.
• Exposure to B2B marketing analytics, partner/reseller models, or sophisticated digital marketing ecosystems.

What Axis have to offer 
By joining Axis, you will embark on an exciting journey of personal and professional growth. We will offer you a great introduction to Axis with training. Our team will support you but also listen to your experiences and give you freedom to explore and realize your ideas. We are a fast-growing company that can offer you great career opportunities and a competitive package of benefits. 

In exchange for your dedication, Axis offers you a job in an open, friendly, and professional environment. We work in an innovative and global organization that takes great pride in delivering world-class, high-quality products, services, and solutions to our customers. Working with us gives you an excellent opportunity to develop in an organization promoting professional and individual growth. You will have a role where your operational effort really will be of great impact to the overall success of Axis. 

We want you to enjoy working with us, which is why we offer benefits such as flexible working hours, morning “fika” every day, Friday cake, company bonus, wellness allowance, health insurance and your very own Axis bicycle - to name a few. 

We also provide a brand new training facility free for every Axis employee. You can see it here Axis HQ 

We believe in sustainability, equality and inclusion. Read more here 

Axis is an organization that values creativity and promotes teamwork and openness. With us you will grow both personally and professionally. You will be part of a team of great colleagues that enjoy going to work in the morning. Welcome! 

Ready to Act? 

Axis is a company realizing the benefits of a diverse workforce. We know that diversity in groups creates a better working environment and promotes creativity, something that is fundamental for our success. We welcome all applications. 

Vacation is important! At Axis we value work-life balance and that means that during Christmas many of us are on a well-deserved vacation. During this period, you can expect some delay in our response, but we will get back to you as soon as possible! 

In case of questions, please reach out to recruiting Manager for Digital Marketing & Performance- Tobias Engstrand, tobias.engstrand@axis.com

Type of Employment

Permanent Employment

Posting End Date

2025-03-13

Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

About Axis Communications

We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.

With around 4500 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working.

Let´s create a smarter, safer world

For more information about Axis, please visit our website www.axis.com.

Listen to Get To Know Axis – Podcast