Geo Marketing Advisor

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

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Job Description :

JOB DESCRIPTION:

Reporting to the Data Science Chapter Lead, the Data Scientist focused on Geographic Marketing  will be responsible for providing to the different teams all the relevant insights specific to the different regions and postal/ZIP codes, for both Canada and the United States. That person will have to look out for all the relevant sources of information (internally and externally) about our customers and the market, and integrate them by building maps and visual representation of the data that will be easy for the stakeholders to understand. Having a strategic position within the organization, he/she will need to provide ongoing support to the different teams by understanding their needs, providing them the relevant insights to support their objectives and identifying the latest regional/geographical trends in the market. The Geo Marketing Advisor will have a key role by contributing directly to the data-driven decisions of the different teams.

PRIMARY RESPONSIBILITIES

• Own all the company’s geographical data & mapping, and serve as a point of reference for all inquiries about regional insights

• Collect, update, and analyze customer and market data from different internal and external sources, and map it by regions (mapping visualization)

• Transform data into insights that help to improve the value of the business

• Provide ongoing strategic support to the different teams & stakeholders

• Work in close collaboration with the marketing teams to identify the right priorities for Cogeco/Breezeline

• Prepare & present reports, and communicate insights that are clear and oriented towards Cogeco/Breezeline’s strategic priorities

• Collaborate with the different stakeholders across the company to understand their needs in terms of regional insights

• Communicate and update the stakeholders on any new regional trend or change observed in the market

• Maintain contact with the data engineering and integration teams to have access to any new relevant source of information and to assure the quality of the data (KPIs and metrics to track)

• Collaborate, coach, and learn with a growing team of experienced Data Scientists

• Propose solutions and strategies to business challenges

REQUIREMENTS

ACADEMIC TRAINING

• Bachelor degree in a relevant field (Data Science, Business Intelligence, etc.) or a combination of equivalent education and experience.

WORK EXPERIENCE

• Minimum of 5-7 years of experience in a similar role 

• Experience in the Telecommunications industry is an asset

SPECIFIC SKILLS

• Must have proficiency writing complex SQL queries.

• Hands-on experience with Python a plus

• Analytical ability required to gather data, perform transformation, perform complex analysis, solve both business and technical problems.

• Experience with cloud platforms like Google Cloud, AWS, or Azure.

• Good understanding of  key concepts of customer analytics and metrics (e.g. ARPA, Customer lifetime value, customer segmentation, clustering)

• Proficiency with BI tools (Tableau or LookerStudio)

• Advanced ability to analyze / draw insights from data and clearly communicate them (verbal/written) to the stakeholders and senior management

• Strong storyteller, able to build a strategy through to execution

• Strong communication skills, verbal and written. Bilingualism in English/French is an asset.

• Works independently with minimal oversight and technical support from manager

• Strong analytical skills and good intuition with numbers, connecting the dots, synthesizing disparate information sources and storytelling

• Ability to work with cross-functional teams

• Team player and collaborative spirit

• Openness to working in Agile environments with multiple stakeholders.

• Experience working on GIS Projects a plus

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At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.

If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at inclusion@cogeco.com