Marketing Data Analyst

If you're looking for the chance to learn, grow, and make a contribution to the community, look at employment opportunities with Full Sail University. You'll find your choice of career opportunities, great benefits, an environment that welcomes and values creativity, and a work experience that is both challenging and rewarding!

The Marketing Analyst leverages a strong understanding of reporting systems and tools to support accurate and timely data management and reporting. They will have a background in the online marketing industry, a proven track record of data-driven decision making, an aptitude of analytical thinking, and the ability to think strategically.

Essential Duties and Responsibilities:

This position will perform data analysis, queries, and data drill-downs on marketing campaigns across several channels. The Marketing Analyst will also interpret results and prepare reports and presentations based on primary and secondary research, databases and other marketing information resources. They will be working alongside other analysts to provide management regular campaign performance intelligence. Specific responsibilities include:

• Collecting of daily, weekly, monthly and quarterly campaign data
• Generating regular reports illustrating several aspects of campaign performance
• Conducting analysis based on ROI, CPA and CPE goals
• Applying both qualitative and quantitative analysis in a variety of marketing areas
• Developing advanced lead attribution models

Other Responsibilities:

• 2 years working experience in marketing analysis
• Proven track record of success with in depth data collection and interpretation
• Highly analytical and detail oriented

Supervisory Responsibilities:  No

           

Competencies:

• Ability to self-manage, prioritize, and maintain a high number of complex projects in a fast-paced environment
• Strong proficiency in Excel a must 
• Strong understanding of key performance metrics including CPL, CPA, & ROI
• Good analytical and problem solving skills
• Strong verbal and written communication skills

Education and/or Experience:

• Proven success developing strategic publisher relationships with CPA/ROI tracking metrics  
• BA/BS required in Marketing, Economics, Business or related field

Certificates, Licenses, Registrations:  N/A

Computer/Equipment Skills:

• Advanced Microsoft Excel skills including pivot tables, macros and vlookups
• SQL Experience a plus

Environmental Factors/Physical Demands:

Work is performed in an office environment. While performing the duties of this job, the employee is regularly required to have the ability to maintain active customer and employee communication; access, input and retrieve information from the computer system; enter alpha-numeric data into a computerized system often while listening on the telephone. May be subject to bending, reaching, kneeling, stooping and lifting up to thirty (30) pounds.

Full Sail is an Equal Opportunity Employer.