Senior Digital Product Analyst

Are you a Senior Digital Product Analyst with strong Google Analytics 4, Behavioural and Web Analytics experience? Look no further, Easygo has the perfect opportunity for you!

What's in it for you?
We are seeking a skilled Senior Digital Product Analyst with strong Google Analytics (including Tag Manager) experience, visualisation skills and a statistical mindset.

This is a newly created role that will be part of our Business Intelligence Team, but work closely with our Product and Creative teams.

Your role with us:

You will leverage previous web-based experience and the Google Analytics stack to analyse our customer behaviour and journeys. You will work closely with our Product and Creative Teams to help them better understand our Customer Behaviour.

You will become the Google Analytics 4 (GA4) SME and apply your statistical skills with Heatmap and Product Analytics tools to increase data-informed decision making.

Who are we?
At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming. Stake is the world's largest crypto casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with Kick.com, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games. 

Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies. Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 450+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.

Click play, on your career today!

What you will do:

• Partner with cross-functional teams to gather business requirements, define research priorities, and deliver insights that drive strategic decisions.
• Oversee the design and execution of ad hoc qualitative and quantitative research projects, including managing an in-house customer research panel for rapid insights.
• Utilize tools such as GA4, Google Ads and visualisation tools (Tableau and Looker Studio) to develop and maintain actionable reporting frameworks.
• Monitor and troubleshoot data quality issues in GA4 and Google Tag Manager (GTM), ensuring accurate tracking and reporting.
• Analyze user lifecycle, product lifecycle, customer funnels, retention rates, and lifetime value (LTV) to provide data-driven recommendations.
• Manage and maintain the data, leveraging platforms such as Google Cloud, Mixpanel, and Hotjar.
• Create visually compelling reports and dashboards using tools such as Tableau or similar data visualization platforms to communicate insights effectively.

What you will bring: (our expectations for the role) 

• 4+ years of experience in a data analytics or digital insights role (preferably for a web-based product)
• Bachelor’s degree in Statistics, Analytics, Commerce, or a related field (advanced degree preferred).
• Strong expertise in data analysis, statistical modeling, and predictive analytics.
• Proficiency in Python and SQL for data manipulation and analysis.
• Experience working with cloud platforms such as AWS, Google Cloud, or similar environments.
• Hands-on experience with ETL processes and tools (e.g., Matillion, AWS Glue, or similar).
• Proficiency in GA4, Mixpanel, and Hotjar or similar tools for digital analytics.
• Experience analyzing customer funnels, LTV, and user lifecycle trends.
• Skilled in data visualisation using Tableau or Looker Studio (or similar such as Power BI)
• Strong communication and presentation skills, with the ability to translate complex data insights for non-technical stakeholders.

Bonus points if you also have:

• Background in iGaming, Gambling, or Online Gaming is highly desirable.
• Hands-on experience troubleshooting GA tag implementation using JavaScript & HTML within the page source code.
• Experience with API integrations with Google Analytics
• Experience using collaboration and productivity tools such as Google Workspace (Sheets, Docs, Drive), Slack, JIRA, and Confluence.

Some of the perks of working for us:

• EAP access for you and your family
• Access to over 9,000 courses across our Learning and Development Platform 
• Paid volunteer day
• Two full-time baristas who will make your daily coffee, tea or fresh juice!
• Daily catered breakfast
• Massage Wednesdays - we get professionals to do this!
• Team lunches and happy hour in the office from 4pm on Fridays
• Fun office environment with pool tables, table tennis and all your favourite gaming consoles
• Help yourself drink fridges and snack shelves

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.