Senior Media Data Strategist

ABOUT THE ROLE AND THE TEAM

This role is pivotal in advancing data-driven media strategies across all media channels, with a focus on delivering actionable insights that optimise media performance and drive brand growth. The Senior Media Data Strategist will play a critical role in integrating offline and online data, ensuring consistency and accuracy in reporting while providing high-level strategic insights to guide annual media and campaign strategies.

This team member will build and maintain cross-functional data connections and uphold rigorous standards of data integrity, working closely with Media Strategy & Planning, Digital Media, Marketing Analytics, and Creative teams. The role's emphasis on cross-channel insight generation directly supports the team’s mission to enhance media effectiveness, inform investment decisions, and foster impactful brand growth. The strategist’s partnership with Digital Media will streamline in-house media planning and execution, while collaboration with Marketing Analytics ensures alignment with wider business objectives.

INCLUSIVE BY DESIGN 

At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit. ​

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process. 

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups

WHAT WE'D LOVE YOU TO DO (AND LOVE DOING)

Reporting Leadership & Development:

• Serve as the primary point of contact for campaign data centralisation.

• Lead and refine a robust reporting strategy that supports the development of Annual Media Strategies and Campaign Strategies.

• Design, implement, and optimise frameworks for a suite of essential reports, including the Bi-Weekly Campaign Report, Bi-Weekly Steering Update, Creative & Creator Performance Review, Monthly BM Performance Review, PCA for Large-Scale Campaigns, CBR, CBR Propositions, and Organic Boosting.

• Integrate offline and online data sources to provide a holistic view of media performance and its business impact, enhancing integrated planning and cross-channel insight generation.

• Develop and present clear, compelling findings to senior stakeholders, leveraging key performance indicators (KPIs), test outcomes, and full-funnel analysis.

• Partner with Marketing Analytics and FFM WS2 to support high-impact projects, such as commercial performance evaluations.

• Establish and align proxy metrics to track upper- and mid-funnel performance, supporting brand equity and long-term media effectiveness.

• Collaborate with Creative and Content teams to integrate performance insights into content development and iteration.

• Centralise data from internal teams and external agency partners (Dentsu, XM, and in-house digital teams) to provide a comprehensive view of media performance across markets.

• Coordinate with Product, Ops, and Growth teams to implement scalable solutions that automate data transparency and reporting processes.

• Maintain high standards of data quality and integrity by partnering with Digital Media to optimise data practices.

Testing Strategy Alignment:

• Oversee the development of a unified, cross-channel testing roadmap that reflects and supports overarching media and marketing objectives.

• Collaborate with the Media Testing Manager to align test objectives with strategic business goals, ensuring all tests are designed to deliver relevant and actionable insights.

• Lead the prioritisation process for test initiatives, focusing on experiments with high potential to influence strategic decisions and media investment allocations.

• Support the creation and maintenance of a centralised repository for testing results, fostering accessible knowledge-sharing across teams.

Insight Integration for Holistic Planning:

• Aggregate findings from digital media tests and translate them into insights that shape future media strategies and investment decisions.

• Provide data-backed recommendations for budget allocation, with a focus on cross-channel performance and incremental business impact.

• Develop a framework for integrating upper- and mid-funnel insights into broader planning processes, bridging brand-building and performance-driven objectives.

Creative Testing and Content Strategy:

• Partner with Creative teams to leverage test insights in content development, ensuring creative assets are continuously optimised for performance.

• Lead initiatives to identify content performance trends and recommend audience-specific creative adjustments to maximise engagement and impact.

• Support the implementation of content testing methodologies and product solutions.

Industry Trends & Innovation:

• Stay informed about the latest developments in marketing analytics, attribution models, data science techniques, and testing methodologies.

• Identify and evaluate new tools and approaches that could enhance the team's ability to generate high-impact insights and improve media planning processes.

• Champion the adoption of advanced analytics techniques, such as causal inference and multi-touch attribution, to elevate the team's strategic capabilities.

WE'D LOVE TO MEET YOU IF YOU

•  Bachelor’s degree in Marketing, Business, Statistics, or a related field.

•  6+ years of experience in a similar role, with a focus on marketing analytics and testing.

•  Proficiency in data analysis tools and software (e.g., SQL, Looker Studio, BI tools).

•  Solid understanding of marketing KPIs, goals, and mechanics.

•  Experience with A/B testing, brand lift studies, and other experimental methodologies.

•  Strong analytical and problem-solving skills, with the ability to derive actionable insights from data.

•  Excellent communication skills, with the ability to present complex information clearly and concisely.

•  Ability to work collaboratively in a cross-functional team environment.

•  Experience with omnichannel marketing strategies and attribution steering.

•  Familiarity with data mining techniques and performance benchmarking.

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners

• 2 paid volunteering days a year

• Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration

• Work from abroad for up to 30 working days a year

• 27 days of vacation a year

• Relocation assistance available (subject to prior agreement)

• Family services, including counselling and support

• Health and wellbeing options (including Wellhub)

• Mental health support and coaching available

Learn all about Zalando and our values here: https://jobs.zalando.com/en/?gh_src=22377bdd1us

Please note that all applications must be completed using the online form - we do not accept applications via email.