Senior Analyst

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

The Role

You will be responsible for helping our clients—from a Fortune 100 automotive manufacturer—succeed by delivering high-quality data-driven reports and initiatives that drive business impact from the marketing activities to their customers. 

We are looking for an experienced, statistically-savvy data analyst who can work with our clients to understand their challenges, generate actionable insights that lead to marketing programs, and evaluate the effectiveness of those programs. This would require you to: 

• Speak with clients to understand their business challenges work with stakeholders to define, and get access to, the data needed 
• Query the required data across multiple databases with SQL.
• Conduct statistically rigorous exploratory data analysis (Python or R) to generate actionable insights 
• Visualize the data appropriately to tell the right data story for a non-technical audience
• Work with a cross-functional team to translate the insights into business recommendations that lead to marketing programs
• Evaluate the effectiveness of the marketing programs with sound statistical analysis
• Prioritize and complete projects on time

You will have the exciting opportunity to accelerate our client’s transformation efforts into becoming a data-driven, sustainable manufacturer of tomorrow. This means lots of growth opportunities in different areas, from Big Data Analytics to Electric Vehicles.

You would thrive in this role if you embody these values and have at least some of these skills:

 Values.

• Honesty and integrity
• Client-centric
• Desire to learn from feedback, mistakes and those around you
• Ambition to improve and innovate
• Initiative to ask questions, make suggestions and follow through on commitments
• Curiosity to really understand the data, business context and their links
• Deadline-driven

Skills.

• Coding: Proficiency in SQL and one programming language (Python or R) 
• Statistics: Theoretical understanding from university or self-taught courses, exploratory data analysis, hypothesis testing (bonus: statistical modelling)
• Listen deeply to understand the business problem first, before jumping into the technology and methods
• Translate business requirements into data solutions
• Work collaboratively with a team to achieve common business goals
• Prioritize and work on multiple projects while meetings deadlines
• Familiarity with CRM, website analytics and dashboarding tools like Adobe Analytics / Google Analytics, Salesforce, PowerBI, etc.
• Willingness and ability to pick up new tools, technologies and methods 

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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