Senior Product Analyst (Remote)

About Syfe

Syfe is a digital investment platform with a mission to empower people to grow their wealth for a better future. Built on the pillars of advice, access and innovation, we cater to the full spectrum of an individual's wealth needs across diversified proprietary portfolios, cash management solutions and a state-of-the-art brokerage.

The Syfe team combines world-class financial expertise with best in-class technology talent. Excellence in execution is in our DNA and we offer equity ownership to all employees regardless of seniority and designation.

We are regulated by the financial authorities across Singapore, Hong Kong and Australia. In Singapore alone, where we are headquartered, over 100,000 investors trust Syfe to grow their wealth.

Since its founding, Syfe has raised US$79 million from world-class investors. The company has won multiple awards including Wealth Management Fintech of the Year by the Asian Banking and Finance Awards, as well as being recognized as one of the Top LinkedIn Startups in Singapore.

Who are we:

While we are a diverse set of people, we value the following core traits:

• Fast learning: We often require learning new tools and technologies. We believe in adopting them if they are particularly well suited for our problems, instead of limiting ourselves to what we already know. However, we are always short of time and therefore have to learn fast.

• Versatility: While each one of us has a core skill, we possess at least one secondary skill as well. Apart from allowing the team to be fluid, it also helps us understand how all pieces (frontend, database, network, servers, etc.) fit together.

• Madness about quality: Put together, individual lines of code should be robust, scalable, high-performance, fault-tolerant, and most importantly, beautiful software. We also stay up-to-date with the latest in the world of software to make ourselves better.

• Passion: To try out new ideas and iterate on existing product features, and love experimenting with new technology if it's right for the job. Because not only do we ride the cutting edge, we make it happen.

• Collaboration: We believe that engineering is a continuous process of learning and improvement and that the best way to learn is by getting help from your fellow engineers. Coding is more fun when you do it together and appreciate the feedback.

At Syfe we want our users to build wealth effortlessly, and we need a great Product team to get us there.  

We are looking for a hands-on Senior Product Analyst to drive data-informed decision-making across our B2C products. This role is ideal for a highly analytical and strategic thinker with deep expertise in customer behavior analysis, experimentation, and growth analytics—ideally within financial services or another regulated industry.

You will work closely with product managers, designers, engineers, and business leaders to uncover insights that shape product strategy, improve user experiences, and drive engagement and revenue growth. While this is a leadership role, we expect you to be highly hands-on with data, SQL, and analytics tools to dive deep into complex problems.

Responsibilities:

• Own product analytics end-to-end, from defining KPIs to delivering actionable insights that shape product and business strategies.

• Conduct deep-dive analyses into user behavior, funnel performance, conversion drivers, and feature adoption.

• Develop data-driven recommendations to optimize product experiences and business outcomes.

• Design and analyze A/B tests and experiments, ensuring statistical rigor and clear impact assessment.

• Partner with product managers and engineers to define tracking requirements, ensuring robust event instrumentation and data accuracy.

• Build and automate dashboards, reports, and self-serve analytics tools for stakeholders.

• Collaborate cross-functionally with marketing, customer experience, and operations teams to provide holistic insights on customer journeys.

• Champion data best practices, experimentation culture, and continuous learning within the organization.

• Mentor junior analysts and contribute to the scalability of the analytics function.
  
  

Requirements:

• 5-8+ years of hands-on experience in product analytics, data science, or a related field.

• Strong background in B2C digital products, ideally within financial services, fintech, or other data-rich, regulated industries.

• Expert in SQL (ability to write complex queries efficiently).

• Proficient with data visualization tools (e.g., Looker, Tableau, Mode, Amplitude, Mixpanel).

• Hands-on experience with A/B testing methodologies and tools (e.g., Optimizely, Google Optimize, internal frameworks).

• Solid understanding of statistical analysis, causal inference, and experiment design.

• Experience with customer segmentation, retention modeling, and funnel optimization.

• Ability to translate complex data into clear narratives and actionable insights for non-technical stakeholders.

• Strong communication skills, with the ability to influence product and business strategy using data.

• Familiarity with big data tools (Snowflake, BigQuery, Redshift) and Python or R is a plus.

Why Join Us?

• Impact-driven role: Shape product decisions in a data-first environment.

• Cross-functional exposure: Work alongside top-tier product, engineering, and business leaders.

• Growth opportunities: Expand your expertise in analytics, strategy, and leadership.

• Innovative environment: Be part of a fast-paced team in an evolving financial services landscape.

The Syfe Advantages:

• Annual learning allowance for work-related online courses and books

• Allowance for home office setup

• Latest M1 Macbook Pro + as required hardware and software

• Best of all, our specialty is helping people manage their money. We will help you learn how to manage your own money like a pro