VP, Consumer Engagement and Brand Analytics

Job Description:

Role Summary/Purpose:

The VP, Consumer Engagement and Brand Analytics role is responsible for developing strategic marketing analytics for products and initiatives in partnership with the Consumer Engagement and Brand team within Growth.  This role will work cross-functionally with other analytics CoEs, central performance marketing and demand generation teams, client marketing, loyalty, and credit teams to own the analytics and insights required to scope, prioritize, and bring to market strategic and technology investments related to engaging customers across Synchrony’s communication channels.  He/she will also lead planning, measurement and optimization of consumer engagement and brand campaigns.  This is a hands-on role that requires daily use of analytical, data-mining, and segmentation tools as well as strong knowledge of test design, campaign performance optimization, behavioral segmentation, and market insights using a test & learn approach. This role will actively engage and partner with senior leadership in Consumer Engagement and Brand, requiring strong interpersonal and leadership skills.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Provide data driven insights to address business needs, prioritize technology and monetary investments in Consumer Engagement programs, such as ACE, and forecast potential range of benefits

• Tie quantitative and qualitative learnings to enhance brand positioning and create co-evolving relationships between personas and more deterministic audience segments for targeting

• Be a shopper expert, providing competitive insights and consulting for merchant partners using Synchrony’s robust consumer and transaction data

• Collaborate with cross-functional teams to evaluate external data sources and vendor marketing models to enhance sales, revenue, and experience KPIs at the consumer level

• Develop and provide insights and recommendations to cross functional teams and agencies to optimize program efficiency

• Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights.

• Develop and groom relationships with portfolio senior leadership, GM, Marketing and client to become the SME on consumer level strategies and KPIs

• Support ad-hoc strategic initiatives and projects as needed

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor’s degree in STEM field OR, in lieu of degree, a high school diploma and 12+ years of data analytics experience

• A minimum of 9+ years of data analytics experience to include:

  • 5+ years using statistical analysis tools (SAS, SQL or python) and data warehouse tools

  • 3+ years of experience working with consumer data within the financial services, payments, retail financing or fintech industry

  • 3+ years leading large-scale analytics projects

Desired Characteristics:

• Bachelor's degree in Mathematics, Statistics, Database Marketing or Quantitative Analysis preferred

• Advanced degree in a quantitative field or MBA with Analytics or Technology specialization strongly preferred

• Experience translating data analytics and strategy to senior level business partners preferred

• Experience with Cobrand credit card products preferred

• Experience with customer analytics preferred within a digital marketing domain

• Advanced development of dashboards and data visualization tools such as Tableau or Birst.

• Strong understanding of targeting and segmentation, retail analytic tools and advanced skills using Excel and PowerPoint strongly preferred

• Experience using external data sources to drive growth for clients

• Strong marketing, creative and analytical skills.

• Ability to influence senior corporate decision makers.

• Excellent communication skills both written and verbal

• Ability to innovate and find creative solutions to meeting business goals

• Proven ability to work independently yet as key member and contributor to a broader team

Grade/Level: 13

The salary range for this position is 150,000.00 - 250,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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