Data Scientist, Marketing Science

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

We are a team of advanced quant market researchers aiming at driving advertisers' behavioral change on TikTok through rigorous data science research in quantitative marketing, and help stakeholders make decisions via scientific approaches. Our owrk involves a rigorous data science/mathematical analysis of marketing settings. We typically do either empirical or theoretical research. Open to location across New York, San Jose, Seattle and San Francisco.

Responsibilities:
- Conduct in-depth standard and custom advertising effectiveness research, utilizing advanced statistical methods, machine learning, and causal inference techniques to assess the impact of marketing strategies across digital and media platforms.
- Translate complex research findings into actionable insights, delivering clear and compelling recommendations to both technical and non-technical stakeholders.
- Collaborate with cross-functional teams, including measurement partners, product, go-to-market, analytics professionals, to advance industry best practices in measurement.
- Develop and execute proof-of-concept prototypes at scale, working closely with interdisciplinary teams to rapidly test and validate new methodologies.
- Drive the adoption of preferred measurement approaches, methodologies, and tools to support key learning agendas across client, vertical, and industry initiatives.
- Foster a culture of data-driven innovation across TikTok organizations, championing best practices in advertising measurement and research.