Martech Solutions & Data Manager

We are looking for a dynamic Martech Solutions & Data Manager who blends technical expertise with strategic vision. In this hands-on role, you will lead the design, implementation, and management of our evolving marketing technology stack. As a key liaison between marketing, IT, and data teams, you will bridge critical gaps and ensure seamless collaboration. As a forward-thinking leader, you will drive Martech strategy, oversee system architecture and integration, and empower the marketing team with advanced tools, processes, and insights. This is a hybrid role, expected to be onsite 3 days a week in our San Jose HQ.  

Key Responsibilities:

Martech Strategy

• Drive Martech Strategy: Develop and execute comprehensive strategies that leverage marketing technology platforms to enhance customer engagement, acquisition, and retention.

• Identify Emerging Martech Trends: Actively monitor the evolving landscape of marketing technologies, recommending tools and platforms that enhance marketing effectiveness and drive growth, particularly in the subscription business model.

• Be The Martech Stack Expert: Stay at the forefront of marketing technology trends, tools, and best practices, providing expert guidance to teams across the organization.

Data Management and Platform Optimization

• Integrate Platforms: Oversee the integration of data from various marketing tools (CRM, analytics, email, mobile marketing) to ensure seamless and effective data flow.

• Manage Systems: Take ownership of Martech platforms, ensuring full utilization for data collection, feature adoption, reporting, and analysis to drive actionable business insights.

• Ensure Data Quality and Integrity: Own the accuracy and consistency of marketing data, regularly performing data hygiene tasks to remove duplicates, correct errors, and ensure optimal data quality.

• Build Nurture Campaigns and Automations: Design and implement automated customer journeys and triggers to nurture leads and drive long-term engagement.

Customer-Centric Segmentation & Analysis

• Create Customer Segmentation and Personalization: Build customer segments based on behavior and demographics, delivering tailored marketing messages and experiences that drive engagement and conversions.

• Test AI-Driven Analytics: Leverage AI and machine learning tools to enhance marketing performance through predictive analytics, audience segmentation, and personalized customer experiences.

• Own Reporting and Analysis: Develop and maintain interactive dashboards using tools like Tableau to provide actionable insights about customer behavior, sales performance, and campaign ROI effectiveness.

Training & Enablement

• Conduct Training: Lead training sessions for marketing teams, ensuring effective utilization of Martech tools and platforms.

• Documentation Skills: Create clear, comprehensive documentation and playbooks for Martech operations to ensure consistent and efficient use across global teams.

Required Qualifications:

• Bachelor’s degree in Marketing, Computer Science, Business, or a related field (Master’s degree preferred).

• 7+ years of experience in marketing technology, digital marketing operations, or related roles.

• Proven track record of managing and scaling Martech stacks in complex organizations.

• In-depth knowledge of current and emerging trends within the digital marketing and online services sectors.

• Martech Platform Mastery: Expertise in platforms such as Salesforce Marketing Cloud (SFMC), Braze, Marketo, Pardot, Google Analytics, Adobe Experience Cloud, and Tableau.

• Data Languages: Proficiency in data management tools and languages (e.g., SQL, Python, APIs).

• Strong problem-solving and strategic thinking capabilities.

• Excellent project management skills with experience in Agile methodologies.

• Exceptional communication and stakeholder management skills, capable of liaising effectively with both technical and non-technical teams.

Company Statement/Values:  

At NETGEAR, we are on a mission to unleash the full potential of connectivity with intelligent solutions that delight and protect. We turn ideas into innovative networking products that connect people, power businesses, and advance the way we live.  

We're a performance-driven, talented and diverse team that's committed to delivering world-class products for our customers. As a company, we value our employees as the most essential building blocks of our success. And as teammates, we commit to taking our work to the Next Gear by living our values: we Dare to Transform the future, Connect and Delight our customers, Communicate Courageously with each other and collaborate to Win It Together. You’ll find our values woven through our processes, present in our decisions, and celebrated throughout our culture. 

We strive to attract top talent and create a great workplace where people feel engaged, inspired, challenged, proud and respected. If you are creative, forward-thinking, passionate about technology and are looking for a rewarding career to make an impact, then you've got what it takes to succeed at NETGEAR. Join our network and help us shape the future of connectivity. 

NETGEAR is an equal opportunity employer and makes employment decisions on the basis of merit. Company policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender, gender identity, gender expression, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition including genetic characteristics, sexual orientation, military and veteran status, or any other consideration made unlawful by federal, state, or local laws. It also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics.