Director, Integrated Insights & Strategy, Pediatric Vaccines

USA - PA - Collegeville, United States

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Role summary

Pfizer is seeking an experienced Director of Integrated Insights & Strategy (IIS) that will lead strategic thought partnership with US and Global brand leads of a high-value asset.  Reporting to the IIS Pediatric Vaccines Team Lead, this person will serve as the senior member of a brand-aligned team of strategists, responsible for identifying and developing opportunities that unlock brand value and advising the business on drivers of transformational change.  The candidate will be part of the Global Commercial Analytics (GCA) organization, harnessing insights from multiple sources, leading day-to-day problem solving, team management, and business partner management.

The ideal candidate is someone with a proven track record of high-value brand consultancy and deep functional analytic knowledge, responsible for framing, designing & executing solutions for challenging business situations.  They will have an in-depth knowledge of multiple analytic disciplines, with a keen understanding of output and quality/timely insight derivation. The successful candidate will not only exhibit an ability to work independently but also have a team orientation and collaborative approach.  They will have a sophisticated executive demeanor and comfort influencing senior brand VPs, as well as excellent presentation, verbal, and written communication skills.

Key Responsibilities

Commercial Brand Strategy

  • Act as a key strategic thought partner to US commercial teams to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies, tactics and investment decisions.

  • Develop and lead regular patient journey-based business reviews tied to budgetary goals to ensure cross-functional teams are aware of ongoing performance opportunities and suggest ideas for optimization.

  • Connect research and analytics together to tell a compelling and persuasive story and deliver clear and actionable recommendations to senior leadership.

  • Lead identification of information needs and development of market research and data analytics plans.

  • Develop strong relationships with key Commercial and cross functional stakeholders to drive strategic thought partnership

Promotional Strategy and Execution Insights

  • Develop and monitor key performance metrics, including MROI, and work in close collaboration with cross functional partners to evaluate and enhance the effectiveness of a brand’s marketing campaign.

  • Recommend campaign improvement and corrective actions.

  • Evaluate campaign assets to ensure optimal customer experience steeped in deep customer insights.

  • Integrate campaign insights to broader analytic activities to paint the full picture of marketing execution and customer behavior and inform resource allocation decisions.

  • Play a key role in advancing the vision for the future direction of brand activities.

Operating Plan Support

  • In partnership with key Pfizer stakeholders, act as lead for the development of Operating Plans.

  • Collaborate with the IIS Lifecycle Strategist (Forecasting lead) and US marketing leads.

Collaboration with Other Analytics Teams

  • Lead dialogue to integrate insights across various cross-functional teams – market research, data science, performance analytics and media.

  • Actively contribute to advancement of team capabilities through thought leadership; seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform.

  • Align with other analytic teams to ensure cohesive activities with our stakeholders.

  • Partner with other analytic functions to advance the use of novel data sources including RWD.

Basic Qualifications

  • BA/BS in Marketing, Psychology, Mathematics, Statistics, or Engineering or similar related field required; MS or MBA preferred.

  • 8+ years in consulting, finance or market analytics

  • 5+ years at a high-value level (e.g., US & Global) developing data-driven brand strategy for major assets (>$1B)

  • Defined involvement in helping frame, design & execute solutions for challenging business situations

  • In-depth knowledge of multiple analytic disciplines, including primary market research and secondary data, with a keen understanding of output and quality/timely insight derivation

  • Proven track record of being an indispensable thought partner to senior brand leaders with the ability to influence without authority

  • Exceptional intellectual and analytical curiosity, a creative visionary who can drive innovation

  • Sophisticated executive demeanor, comfortable functioning at the highest levels of organizations; excellent presentation skills, including strong verbal and writing capabilities

  • Ability to be a self-starter and work proactively and independently when required

  • Demonstrates a breadth of leadership experiences and capabilities including: outstanding listening skills, the ability to influence and collaborate with peers, develop and coach others, and oversee and guide the work of other colleagues to achieve meaningful outcomes.

Preferred Qualifications

  • 3+ years of vaccines experience

  • Understanding of IQVIA (DDD, LAAD) and other secondary data sources

  • Knowledge of SQL, Tableau, and/or Python

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Limited business travel required

Work Location Assignment: Must be able to work in assigned Pfizer office 2-3 days per week, or as needed by the business

Last day to apply: March 6th 2025

This role is not remote

The annual base salary for this position ranges from $156,600.00 to $261,000.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations.  These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure.  Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act.  Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government.  If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.  Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.  Pfizer is an E-Verify employer.  This position requires permanent work authorization in the United States.

Marketing and Market Research

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Tags: Consulting CX Data Analytics Engineering Finance Market research Mathematics Python Research SQL Statistics Tableau

Perks/benefits: Career development Health care Medical leave Parental leave Relocation support Salary bonus Transparency

Region: North America
Country: United States

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