Business Data Analyst

Role overview:

as a Business Data Analyst you will be responsible for leveraging data to drive marketing strategies, improve customer engagement, and optimize CRM initiatives.

Your future challenges:

• active participation in strategy planning and delivering Commercial/CRM strategies across the company encouraging customer retention and customer loyalty

• mapping customer journeys by analyzing touch points along a pipeline and maximizing commercial opportunities with this information

• segmenting customer databases and maintaining lists of segmented customers

• monitoring and maximizing customer lifetime value strategies ensuring maximum profitability

• executing marketing campaigns driven by marketing automation approach and other communication channels  based on customer insights in order to maximize conversion and CMIII on customer level

• developing strategies for testing all aspects of a CRM and making sure the most effective approach to customer relationships is always taken

• ownership for technical further development of the data platform (Snowflake), managing backlogs and monthly development roadmap plan

What do we offer:

• opportunities for professional growth and development in a dynamic environment

• collaboration with cross-functional teams to drive business growth

• hybrid work model (we have nice offices in Prague – Karlín)

• home office reimbursement

• informal and pleasant atmosphere - we all know and respect each other and we also have a pack of dogs

• promoting a healthy lifestyle  - we do offer  flexible working hours, health care, drinking and fruit daily in the office, team events, up to 34 days of vacation or additional 5days paid leave for parents after child birth, etc.

Requirements

• 3-4 years of experience in data analytics, preferably in a marketing or CRM-focused role

• general understanding of customer segmentation, retention strategies, and campaign performance metrics

• hands-on experience with SQL databases

• experience with Tableau is an advantage

• familiarity with statistical analysis and predictive modeling is a plus

• ability to translate data insights into business narratives for non-technical stakeholders

• czech at native speaker level; English at a min. B2 level