Senior Data Analyst - Strategic Marketing

Who we are is what we do.

Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily. 

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of our success story?

A 30-mile hiring radius should no longer dictate how companies hire because exceptional talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M in 2023, doubling our valuation to $12B. There’s never been a more exciting time to join Deel — the international payroll and compliance market leader.

About this role

Deel has grown from a contractor management product to a full-fledged HR platform in just five years, serving tens of thousands of global customers. As Deel continues its rapid global expansion, we are strengthening our localized go-to-market strategies by enhancing our marketing capabilities.

In this role, you will partner closely with marketing leadership, including Marketing Heads and Marketing Directors, to drive data-driven marketing strategy, optimize budget allocation, and set top-level marketing targets. You will take a holistic approach to marketing performance, leveraging cross-channel insights to inform investment decisions, guide marketing mix planning, and ensure resources are allocated effectively. Your work will directly influence how Deel balances marketing and sales efforts, driving efficiency and maximizing impact across all marketing channels.

Key Responsibilities

• Partner with Marketing Leadership as a strategic thought partner, guiding budget allocation and cross-channel marketing investments.

• Collaborate with GTM Data team members, including Marketing Analysts, Analytics Engineers, Digital Analytics Managers, as well as Sales Operations and Marketing Operations teams.

• Develop intuitive and actionable dashboards in Looker, providing a holistic view of marketing performance and enabling data-driven decision-making.

• Design and track top-level marketing KPIs, ensuring alignment with business objectives and optimizing marketing and sales team balance.

• Own and refine marketing measurement frameworks, including Marketing Mix Analysis, to identify the most efficient channel and regional investment strategies.

• Lead target-setting processes, ensuring marketing teams have clear, data-backed goals that drive efficiency and growth.

• Conduct structured experiments to optimize marketing spend, improve cross-channel attribution, and inform strategic planning.

• Generate insights and recommendations for marketing leadership to guide budget planning, headcount allocation, and performance measurement across teams.

Requirements

• Bachelor’s degree in Computer Science, Math, Statistics, Economics, or a related field.

• You are a deeply curious person. You love understanding how the world works and have a deep sense for business and strategy. 

• Highly proficient in SQL and experience with self-service BI tools like Looker. 

• 3+ years of experience in marketing or growth analytics, with a proven track record of supporting marketing leadership (CMO, Marketing Directors) in strategic decision-making.

• Experience with holistic marketing measurement frameworks, such as Marketing Mix Modeling, experiment design, and top-down/bottom-up forecasting.

• Strong experience in marketing budget allocation, target setting, and cross-channel investment optimization.

• Excellent communication and storytelling skills; ability to translate complex data into clear, actionable insights for senior stakeholders.

• Experience working in fast-paced, high-growth environments, with the ability to influence executive decision-making.

We especially would like to speak with you if you have:

• Experience with tools like Snowflake, Salesforce, HubSpot, and dbt.

• Familiarity with Python and other data science tools.

• Hands-on experience with ETL tools (e.g., Fivetran, Funnel).

• Prior experience working in a fast-growing B2B SaaS company.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Provided computer equipment tailored to your role

• Stock grant opportunities dependent on your role, employment status and location

• Additional perks and benefits based on your employment status and country

• The flexibility of remote work, including WeWork access where available

DISCLOSURE 

We use Covey as part of our hiring and/or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications.Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144.

We began using Covey Scout for Inbound on the 19th of February, 2025.

For more information about our data protection practices, please visit our Privacy Policy.

You can review the independent bias audit report covering our use of Covey here: https://getcovey.com/nyc-local-law-144.

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at recruiting@deel.com of the nature of the accommodation that you may require, to ensure your equal participation.