Marketing Data Analyst

We are seeking a highly analytical and detail-oriented Marketing Analytics & Reporting Analyst to develop and maintain robust data reporting solutions. This role will focus on leveraging Looker and SQL to create interactive dashboards, analyze marketing data, and provide actionable insights to support business growth.

All True Classic roles are global and omni-channel, driving accountability across product categories, regions, and sales/marketing channels. This role will allow you to impact operations worldwide, ensuring alignment with our business objectives and delivering success across diverse markets and platforms.

Key Areas of Accountability

1. Data Reporting & Dashboard Development

• Develop and maintain detailed reports and interactive dashboards using Looker and SQL.

• Ensure data accuracy, consistency, and integrity across various data sources.

• Document reporting processes and establish best practices for data visualization.

2. Marketing Data Analysis & Insights

• Analyze marketing data to identify trends, opportunities, and areas for improvement.

• Create ad hoc queries and custom reports to address specific marketing questions.

• Present insights and actionable recommendations to marketing leadership.

3. Cross-Functional Collaboration

• Work closely with cross-functional teams to align reporting with business objectives.

• Partner with marketing, finance, and operations teams to monitor key performance indicators (KPIs).

• Support management of the media budget and accounting process.

4. Performance Monitoring & Strategic Support

• Track and analyze marketing campaign performance to optimize spend and efficiency.

• Monitor and maintain dashboards to provide real-time insights for strategic decision-making.

• Assist leadership in identifying trends that drive business impact.

Qualifications

• 3+ years of experience in data analysis, marketing analytics, or a related field.

• Proficiency in Looker and SQL for data extraction, visualization, and reporting.

• Strong understanding of marketing KPIs, attribution models, and customer behavior analytics.

• Experience working with large datasets and ensuring data accuracy across multiple sources.

• Excellent problem-solving and critical-thinking skills with a data-driven mindset.

• Strong communication skills with the ability to translate data insights into business recommendations.

Preferred Requirements

• Experience in eCommerce, direct-to-consumer (DTC), or retail analytics.

• Familiarity with Google Analytics, Google Ads, Facebook Ads Manager, or other digital marketing platforms.

• Knowledge of Python or R for data analysis is a plus.

Key Competencies

Technical Skills:

• Advanced proficiency in SQL and Looker.

• Strong understanding of data visualization best practices.

• Ability to manage, clean, and analyze large datasets.

Soft Skills:

• Strong attention to detail with a high level of accuracy.

• Ability to work independently and collaborate with cross-functional teams.

• Strong analytical thinking and problem-solving skills.

Our mission is to empower everyone to show up as their best self. We are dedicated to creating a community where creativity, curiosity, and innovation thrive; and that starts with welcoming diverse voices to our team. We believe that everyone should feel confident being exactly who they are, which is why we’re committed to being an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or an accommodation due to a disability, please reach out to Human Resources.