Senior Data Scientist Consultant - Marketing & Strategy

Company Description

About Sia 

Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes. 

Sia’s AI & Data Business Unit is the powerhouse of our firm’s innovation—merging cutting-edge Data Science, Generative AI, and advanced digital solutions to transform industries. With over 350 experts worldwide, we tackle projects from proof-of-concept to large-scale deployment, always pushing the boundaries of AI capabilities. Our 12 R&D labs in Europe and North America drive continuous research in areas like computer vision, MLOps, and deep learning, partnering closely with our business consultants for real-world impact. By joining Sia’s AI & Data team, you’ll step into a vibrant, collaborative environment that nurtures professional growth and empowers you to shape the future of AI-driven consulting. 

Job Description

To support its growth, Sia Partners is recruiting a Data Scientist Consultant with strong expertise in Marketing, Client, and Product challenges.

Attached to the Data Science BU of Sia Partners, you will support the operational teams and marketing departments of our clients in defining their data needs and analyzing their data using data science techniques.

This support takes various forms: Data Analysis, Strategic Support, Machine Learning & Statistics, Data Engineering & DevOps, Data Visualization, Data Transformation & Acculturation...

The use cases can thus be varied:

• Customer Loyalty:
  • Customer Segmentation: Deepen the understanding of customers. Identify homogeneous customer profiles using clustering techniques, thus enabling optimal personalization of marketing campaigns.
  • Predictive Marketing: Develop and implement predictive models to anticipate customer behaviors, optimize marketing campaigns, and support customer retention strategy.
  • Define hyper-personalized marketing plans.
• Enhanced Customer Experience:
  • Using NLP models, analyze the causes of dissatisfaction from customer feedback, and extract structured information.
  • Leverage the latest AI models to offer hyper-personalized customer experiences (Personalized products, Recommendation engines, Connected objects).
• Pricing & Product:
  • Contribute to pricing strategy, product development, and assortment optimization, as well as enhancing cross-selling strategies.
  • Capitalize on Generative AI to boost the creation of innovative products.
• Geomarketing & Open Data:
  • Integrate open data and geomarketing data into analyses to optimize targeting and campaign impacts.
  • Understand and anticipate the performance of the retail network.
• Supply Chain & Operations:
  • Predict sales to adjust production and inventory.
  • Model the optimization of the entire distribution chain.

As part of the firm's internal activities, you will also be involved in:

• Developing or enhancing our offerings through training, working groups, internal and external communications, and R&D work.
• Enhancing the firm's visibility by contributing to the publication plan (sector blogs, studies, press releases...) and marketing events.
• Supporting business development by helping to define needs and participating in commercial activities.

Qualifications

• Graduated with a master's degree in engineering or business school with a specialization in data analysis, statistics, and marketing. Ideally, you have initial experience in data analysis in a marketing context.
• Excellent programming skills in Python, SQL, and data modeling.
• Good knowledge and mastery of Data Science and Machine Learning algorithms (supervised methods, unsupervised methods, clustering…).
• Strong interest in marketing challenges and a good understanding of the luxury, FMCG, energy, banking, and insurance sectors.
• Excellent communication and project management skills, with the ability to lead projects from conception to completion.
• Proficiency in BI tools (Power BI, Tableau, Qlik…) and Python visualization tools (dash, plotly).
• Knowledge of a Cloud environment is appreciated (GCP, AWS, or Azure).
• Professional proficiency in English is required.
• Joining Sia Partners means:
• Working on high-impact missions in various sectors (Energy, luxury, transportation, retail, finance…).
• Benefiting from a wide range of trainings and certifications in data, ensuring constant skill updates.
• Evolving in a stimulating and dynamic professional environment with high value-added missions and internal R&D topics.
• Sharing your knowledge and work through article publications: https://heka-ai.medium.com/
• Joining a company committed to climate transition.
• Broadening your interests: through our cross-sector teams, you can engage in various topics, ranging from ecological transition to generative AI

For more information on our Data Science practice, check out our AI solutions showroom: https://www.heka.ai/en

Additional Information

Why Join Sia? 

Excellence | Entrepreneurship | Innovation | Teamwork | Care & Support | Employee Wellbeing 

These are the six core values that guide all our actions.  

Your experience at Sia will be enriched by a(n):   

• Entrepreneurial journey 
• Support with achieving professional development goals through guidance and real-time feedback 
• Continuous learning & development opportunities 

Compensation & Benefits 

• Salary + Annual Discretionary Bonus 
• Healthcare coverage that includes 3 medical plan options: Anthem – EPO HSA, EPO HSA MERP, and PPO; dental and vision through MetLife; and life insurance policies through Mutual of Omaha 
• Flexible Spending Account (FSA) 
• Paid Time Off  
• Parental leave paid at 100% of base pay for all new parents   
• 9 Company Holidays + 1 Floating Holiday  
• 401(k) Plan - 4% matching and vested on day 1  
• College save-up plan & college loan repayment plan 
• Monthly cell phone stipend  
• Pre-tax account for Parking and Mass Transit  
• Sia provides several wellness and incentive programs free of charge through the firm medical plan – Anthem - such as:  
  • Gym Reimbursement 
  • LiveHealth Online 
  • Well-being Coach 
  • Building Healthy Families Program  
  • And much more 

New York Salary Information:

Compensation for this role is between $122,000 to $129,000 per year. Actual compensation within that range will be dependent upon the individual’s skills, experience, qualifications, and market location

Diversity, Equity, Inclusion & Belonging 

At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.  

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs. 

Office Workplace Guidelines  

Sia is committed to providing a flexible workplace environment that supports client, business, and market needs. Consultants located in our primary market office locations—New York City, Charlotte, Seattle, and San Francisco—are expected to live within a reasonable commuting distance and attend the office at least three days per week. For Consultants outside of our primary markets, we can offer more flexible in-person requirements in accordance with your location. 

Work Authorization & Sponsorship  

At this time, Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status).  

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.