Data Analyst, Marketing

The Company:

Outschool’s mission is to inspire kids to love learning. In our fast-changing world, the traditional educational system struggles to meet the diverse and evolving needs of young learners. Outschool reimagines this system, offering flexible and engaging learning experiences as a supplement and alternative to traditional education. By connecting learners with a global community of teachers and peers through our online platform, we make learning personal, dynamic, and deeply human.

We've made significant strides since launching our marketplace of live online classes in 2017. Finding initial success with secular homeschoolers, we then expanded to enrichment learning to meet the needs of a wider audience, growing our business 16x since 2019. Post-pandemic, we have evolved our platform to power academic learning, incorporated AI, and have begun to grow our international community. We're proud to have served over 1M passionate learners with more than $100M in annual bookings.   Driving disruptive, positive change in education is rewarding and hard. Outschool team members are encouraged to challenge themselves, take risks, and grow in their careers. We look for talented people whose sense of urgency, innate curiosity, and determination to drive impact will help Outschool achieve outsized results in pursuit of our mission. We invite you to be part of an ambitious team dedicated to ensuring every learner can navigate the future with curiosity, resilience, and a love of learning.

Outschool has been named Fast Company’s most innovative EdTech company in the world, and one of the top ten best startups for women from Elpha. Outschool has also been one of BuiltIn’s Best Remote Places to Work for the last two years and has appeared on Y Combinator’s Top Companies list for the last three years. 

About The Role: 

The Data & Research team is key to the operational and financial success of Outschool. Our mission is to empower Outschool by identifying and tracking key metrics, developing models to guide operations, and delivering actionable insights. We are responsible for anchoring the company around metrics of business importance and advising partners around the company in making smart, data-driven strategic decisions. 

At other companies, this role would be equivalent to a senior position. At Outschool we have decided to take an unconventional approach to titling that aligns with our values and is focused on impact above status. You can learn more about our titling philosophy here.

As a Data Analyst for Marketing and Supply, you will work with two key departments within Outschool. With the Marketing department (75% time), you will build metrics, models, dashboards, and analyses to guide marketing strategy and promote efficiency. With the Supply department (25% time), you will facilitate data-driven decisions to expand and support the population of world-class educators who offer classes on Outschool.

You’ll help shape Outschool’s strategy by sharing key insights, digging into some of our most pressing problems, and finding creative ways to use data to improve our products, services, and go-to-market motions. You’ll also have an opportunity to help us build out our data platform and culture, as we continue to grow rapidly both as a business and a company.

Core Responsibilities:

• Maintain and improve Outschool’s multitouch attribution model (MTA)
• Analyze and report on the efficiency and effectiveness of marketing campaigns across diverse channels
• Collaborate with cross-functional teams to understand data requirements and develop analytical data models that align with business needs
• Write efficient SQL queries to develop metrics, dashboards, and insights
• Leverage dbt (data build tool) to transform and organize complex data sets, ensuring data quality and consistency
• Assist in designing, building, and maintaining scalable data pipelines and workflows
• Support the development of data visualizations and dashboards to present analytical findings and key performance indicators
• Conduct data analysis to identify trends, patterns, and insights that can drive actionable recommendations
• Help identify and resolve data quality issues, ensuring accuracy and integrity of the data

Desired Experience & Skills: 

• A bachelor's or master's degree in computer science, engineering, mathematics, statistics, or a related field, or equivalent experience
• 5+ years of professional experience in marketing analytics or data science
• Knowledge of major marketing platforms (Google, Meta, TikTok) and the data they ingest and generate
• Experience building and maintaining multitouch attribution models
• Advanced SQL skills with experience writing complex queries (e.g. complex aggregations, window functions)
• Knowledge of data modeling concepts and principles
• Familiarity with data transformation tools (e.g. dbt)
• Prior experience with data visualization tools (Looker, Tableau, Power BI, etc.)
• Excellent problem-solving skills and attention to detail
• Strong communication skills and ability to collaborate effectively in a small, scrappy startup environment
• Growth mindset with a passion for learning and keeping up with emerging trends in data analytics

Bonus Experience & Skills: 

• Experience with a marketplace business
• Experience with advanced data techniques for marketing (e.g. media mix modeling, incrementality testing)
• Proficiency in at least one data-relevant programming language (Python, R, etc.)

Outschool recruits across the US and Canada, and sets employee salaries to reflect local compensation and cost of living. For New York and California candidates, as well as candidates based in Seattle, WA the salary range for this role would be $165-180k USD. For Washington candidates outside of Seattle, as well as Colorado candidates, the salary range for this role would be $150-165k USD.

Outschool Cares:

At Outschool, we believe that taking care of one another enables us to do our best work. To us that means:

• Shared Financial Success: Competitive salaries, stock options, and investment plans that make saving for retirement easier.
• Health & Wellness: Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families. Our medical benefits include fertility and family planning coverage. We also provide employees with online access to coaching and therapy sessions.
• PTO & Family Benefits: PTO and family leave enable our team to take the time that we need to recharge, relax, and spend time with family and friends.
• Fully Distributed: We create a remote culture through expensable meals, virtual events, expensable home office setup, and internet allowance.
• Lifelong Learners: Annual budgets to self-direct our professional development as well as DEI learning. There’s also a budget for employees’ learners to take classes on Outschool!
• Community Impact: Outschool matches employee donations to established charities and has committed to support Outschool.org’s non-profit programs.

Outschool is an equal opportunity employer. We view diversity as a moral imperative and competitive advantage. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure our interviews to directly assess skills and experience.    If you require a reasonable accommodation to participate in the job application or interview process, please contact recruiting@outschool.com.   Benefits packages are included for full-time employees only. Please note benefits and perks may vary for employees based outside of the US and Canada.   Full-time employees must be a citizen or legal residents of the U.S. or Canada and reside in U.S. or Canada, unless specifically indicated otherwise.    Once you submit your application, Outschool will process your personal data to evaluate your candidacy for employment. Unless specifically indicated otherwise, we hire employees only in the U.S. and Canada. Applicants else where should be aware that we may discard your application upon submission or we may ask if you would like us to retain it later should there be consideration (this is not typical at all).  If you are selected for interviewing, your data will be shared with interviewers and personnel involved in that process. If not hired, your application will be retained for one year in case there is another suitable role. You may opt out of this at any time. Please see our Employee/Applicant Privacy Notice for more detailed information. If applicable, as you progress through the process, we will be clear about what information is being asked for and what happens with that information.