Senior Data Analyst (R&D)

Who we are

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot.

About the Team

At Typeform, data is our #1 asset. Our product enables people to collect information in the most engaging way—by making it conversational. The Data team plays a crucial role in ensuring that every decision we make is backed by meaningful insights, driving innovation and business impact.

About the Role

As a Senior Data Analyst (R&D), you’ll be instrumental in shaping our data-driven decision-making. You’ll collaborate with cross-functional teams, leveraging data to generate actionable insights that optimize performance, drive growth, and enhance our Go-to-Market (GTM) strategy.

Beyond conducting analyses, you’ll play a strategic role in:
✅ Improving our data infrastructure
✅ Defining critical metrics
✅ Fostering a culture of experimentation

Key Areas of Focus & Ownership

• Product Taxonomy – Establish a standardised framework to categorize and measure product features, ensuring clear attribution of their impact on conversion, expansion, and churn.
• PLG Foundations & Product Qualified Leads (PQLs) – Identify key demographic, firmographic, and behavioral signals that correlate with conversion, expansion, and churn. Help refine our understanding of product usage patterns that drive growth.
• Building a Culture of World-Class Experimentation – Overhaul and optimize our A/B testing tools, systems, and processes to improve the speed, confidence, and quality of decision-making across the company.

What You’ll Do

• Be a strategic partner – Collaborate with Marketing, Product, and Sales to align analytics initiatives with business objectives. Help prioritize and tackle high-impact analytical challenges.
• Define and standardize key metrics – Work closely with Tracking and Data Engineering to ensure consistent measurement and analysis of critical business metrics.
• Generate impactful insights – Use SQL and Python to conduct deep-dive exploratory analyses, uncover trends, and refine our GTM strategy and Product roadmap.
• Enable self-service analytics at scale – Develop and automate Looker dashboards, empowering non-technical teams to make data-driven decisions.
• Lead experimentation efforts – Design and analyze A/B tests using Growthbook and/or Amplitude, optimizing marketing campaigns and product strategies with data-driven evidence.

What You Bring to the Table

• Experience working in a B2B SaaS company
• Strong analytical mindset with the ability to break down complex problems
• Proficiency in SQL and experience analyzing data using Python or R
• Excellent communication skills and ability to collaborate with stakeholders
• Hands-on experience working with Go-to-Market teams (Sales, Marketing, Customer Success, Support)

Extra Awesome

• Expertise in marketing sciences (attribution, experimentation, personalization)
• Advanced proficiency in Python
• Experience with dbt
• Proven ability to build dashboards in Looker and/or Tableau
• Familiarity with cloud data warehouses (AWS Redshift, Snowflake, BigQuery)

*Typeform drives hundreds of millions of interactions each year, enabling conversational, human-centered experiences across the globe. We move as one team, empowering our collective efforts by valuing each individual’s unique perspective. This fosters strong bonds grounded in respect, transparency, and trust. We champion our diverse customer base by anticipating their needs and addressing their challenges with priority. Committed to excellence, we hold high expectations for ourselves and each other, continuously striving to deliver exceptional results.

We are proud to be an equal-opportunity employer. We celebrate diversity and stand firmly against discrimination and harassment of any kind—whether based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Everyone is welcome here.