Manager - Paid Search Marketing

We are seeking an experienced Paid Search Marketing Manager (L3) with 5+ years of experience to lead our Google Ads strategy, including Paid Search, Product Listing Ads (PLA), Display, and App campaigns. This role is ideal for a data-driven leader with strong technical expertise and commercial acumen, capable of managing multi-million-dollar budgets and driving significant business impact through Paid Search.

You will work closely with internal teams (Data Science, Engineering, Martech, Creative, and Promotions) as well as key external platform partners to optimize campaign performance, develop automation strategies, and scale revenue growth. The ideal candidate is comfortable working with advanced bidding models, attribution, audience segmentation, and feed optimization to maximize efficiency. Additionally, you will need a strong understanding of the evolving privacy and measurement landscape, including first-party data strategies, signal loss mitigation, and attribution modeling.

What You’ll Do

• Lead and execute Paid Search campaigns across Google Ads and Microsoft Ads, with a focus on Search, PLA, Display, and App campaigns.
• Manage a multi-million-dollar budget, optimizing spend allocation to maximize ROAS, LTV, and incremental revenue growth.
• Develop and implement automation strategies using in-house and third-party tools to improve efficiency and scale campaigns.
• Own and enhance feed management and audience segmentation to ensure high-performing product listings and ad relevancy.
• Design and execute A/B tests for keywords, ad copy, bidding strategies, and landing pages to optimize conversion rates.
• Partner with Data Science and Engineering to refine machine learning-driven bidding models, incrementality measurement, and attribution strategies.
• Stay ahead of privacy and measurement changes, including iOS updates, cookieless tracking, server-side measurement, GA4, and first-party data strategies.
• Stay ahead of industry trends, adopting new platform features, ad formats, and bidding methodologies to maintain a competitive edge.
• Collaborate with cross-functional teams (Finance, Promotions, and Category Management) to align Paid Search efforts with broader business objectives.

What You’ll Need

• 5+ years of experience in Paid Search, Performance Marketing, or Digital Advertising.
• Proven success managing large-scale budgets and driving revenue growth through Google Ads and Microsoft Ads.
• Strong analytical and technical skills, with expertise in SQL, Python, R, Looker, Tableau, and Excel (advanced functions, automation, pivot tables).
• Deep understanding of bidding strategies, auction dynamics, audience targeting, and conversion rate optimization.
• Experience with feed management, product catalog optimization, and dynamic ad creatives.
• Strong commercial mindset, with the ability to identify growth opportunities and optimize campaign spend for efficiency and scale.
• Expertise in the evolving privacy and measurement landscape, including GA4, server-side tracking, first-party data, and attribution challenges.
• Excellent stakeholder management skills, with experience presenting insights and influencing senior leadership.
• Highly adaptable, detail-oriented, and thrives in a fast-paced, high-growth environment.
• Bachelor's degree in Marketing, Business, Data Analytics, or related field (Master’s preferred).

Why Join Us?

• Competitive salary & performance-based incentives.
• Opportunity to lead and shape Paid Search strategy in a data-driven, fast-scaling organization.
• Access to learning & development programs, including financial support for training.
• A dynamic, collaborative work environment with strong career growth opportunities.

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.