Senior Data Analyst, Digital Analytics

Who We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

Why Work for the USTA?

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don’t know tennis? Don't worry, you can still find yourself in the game!

The Role 

Provide digital insights and analytics in support of USTA Community Tennis and Pro Tennis initiatives.

• Provide insight and analysis to multiple stakeholders to help drive the business of several digital platforms including USTA.com, Serve Tennis , the USTA Player app and all future digital initiatives.
• Develop dashboards, produce ad hoc reporting, and identify KPIs that support the business needs of multiple stakeholders, including Marketing, Digital, Product Management and Community Tennis. Organize and communicate insights and recommendations clearly and concisely.
• Define Adobe Analytics tracking requirements for new and existing web and mobile sites. Work with product and development teams to implement and test tagging strategies.
• Identify trends and opportunities and answer business questions utilizing and integrating data from multiple sources and large data sets.
• Participate in the integration of digital analytics into the USTA datalake. Be a subject matter expert on digital analytics data design and use within the data lake.
• Support the marketing team by providing guidance on tracking and execution for their marketing initiatives and deliver appropriate reporting on marketing campaign performance.
• Support the digital analytics program for the US Open through reporting pre, in, and post tournament. Collaborate with business operations team and outside vendors to implement an effective and efficient tagging strategy on US Open digital platforms.
• Manage the 3rd party pixel implementation process on USTA digital properties using Adobe tag management tools. Partner with marketing and external agencies to develop optimized pixel placement strategy.

 Who You Are

• Bachelor’s Degree required
• 5 years’ work experience in a similar role
• Experience administering and using Adobe Analytics/Omniture or other digital analytic platforms
• Strong analytic skills, with the ability to analyze raw data, draw conclusions and effectively communicate actionable recommendations
• Excellent time management and the ability to balance competing tasks and priorities
• Ability to work independently with minimal supervision
• Some familiarity with Sql and relational database concepts preferred
• Familiarity with data visualization tools, especially Tableau, preferred
• Experience with Adobe Experience Cloud products including Audience Manager, DTM/Launch, and Campaign preferred but not required
• This position is designated as hybrid/flex and may allow for both remote and on-site work. Any such position must meet the current USTA hybrid/flex requirements as updated from time to time.

What We Offer

At the USTA, we know people are our most important asset. For this reason, we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 3%), promotional and growth opportunities, Learning and Development programs to learn on the job, and up to $5,000 for tuition reimbursement, per academic year.
• Mental and emotional wellness: Resources for overall well-being including mental health and meditation benefits.
• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.

The expected range for the base salary for this position is $80,000-90,000. This range does not include any additional pay or benefits for which a person may qualify. The actual base salary offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.

Come One, Come All

We strongly encourage you to apply if you’re interested; we'd love to learn how you can “serve” our team with your unique experience!

USTA is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.