Business Analyst

International. Sport enthusiasts. Collaborative team members. Stronger together through our driving force to move people through the wonders of sport. 

At Decathlon UK, we offer Careers That Let You Play. As part of the DECATHLON Group, one of the world's largest sports retailers headquartered in France, we specialise in creating sport products and distributing them through online and physical stores across 56 countries with over 1,700 locations. With over 40+ stores in the UK, our mission is to be the spirited cheerleaders of sports and healthier living in the nation!

We are looking for a Business Analyst to join our team. In this role, you will be responsible for delivering data-driven insights by handling data requests across a wide range of data sets. Using a variety of different tools including Databricks, Tableau, Looker Studio, Amplitude, and DBT, you will extract, transform, and analyse data to support teams across the business.

In this role, you will work closely with stakeholders to understand data needs, generate reports, and provide actionable insights that drive decision-making. Your work will involve analysing data from various sources, including sales, customer, marketing, and operational datasets, as well as supporting digital analytics when needed.

This includes developing performance measurement frameworks, supporting digital initiatives, and improving data quality across the board.

If you have a passion for data and a drive to optimise digital experiences, we’d love to hear from you!

1. Data Extraction & Analysis

• Write SQL queries in Databricks

• Support stakeholders with answering key business questions

• Handle ad-hoc and recurring data requests from different business teams

• Ensure accuracy across requests through data validation

• Use GitHub via VSCode to publish queries to code repositories

2. Delivering Insights & Reporting

• Develop and maintain dashboards and reports using Tableau and/or Looker Studio.

• Work with stakeholders to define key performance indicators (KPIs) and track business performance.

• Present insights from analysis clearly to stakeholders, demonstrating their impact on business performance and customer experience.

3. Supporting Digital Analytics & Marketing Data

• Work with web and digital analytics tools (such as Amplitude, Contentsquare, Medallia) to support reporting on website performance, marketing campaigns, and customer behavior.

• Assist in integrating digital data with broader business datasets for more holistic insights.

• Help teams understand and use self-serve analytics tools to explore digital data.

4. Performance Measurement & Business Support

• Develop performance measurement frameworks to assess business and operational metrics.

• Identify trends and provide recommendations based on data-driven insights.

• Support forecasting, target setting, and promotional analysis.

5. Data Governance & Optimisation

• Conduct QA checks to verify data accuracy before sharing insights with stakeholders.

• Master new and existing data sources, focusing on improving data architecture.

• Work with technical teams to integrate new data sources for business value

• Apply advanced analytics to digital data sets using SQL, Databricks, and other tools.

THE PROFILE WE’RE LOOKING FOR:

• 2 years of experience in a similar role

• Passion for numbers and analysis - finding the “so whats” and the “whys”

• Experience using SQL for querying large datasets 

• Skilled at data visualisation (e.g. Looker Studio, Tableau or Power BI)

• Familiar with Amplitude Analytics / Google Analytics / Adobe Analytics or similar

• Familiar with Excel or Google Sheets

• Experience with  Commercial analysis (e.g., target building, forecast setting, promotional analysis, basic P&L understanding, etc.)

• Good communication skills

NICE TO HAVE:

• A general awareness of digital marketing 

• A Level or equivalent in Mathematics / STEM degree is a plus

• Some knowledge of statistics

• Experience of using Python for data analysis

• Hands on experience with dbt for data transformation 

• Awareness of data governance best practices

• Enthusiasm about sports

ADDITIONAL INFORMATION:

This hybrid role would require the successful candidate to attend at least three days a week in our offices in London (Surrey Quays). 

If you’re someone who thrives in a dynamic environment, a career at Decathlon could be a great fit. Our welcoming culture, rooted in values of vitality, responsibility, generosity, and authenticity—and brought together by a shared passion for sports—offers a truly enriching experience for everyone.

Get to enjoy the following benefits and perks:

• Hybrid Working (3 days in the office located in Surrey Quays)

• Healthy employee discount on all Decathlon products

• Weekly Staff Sports/Activities

• Shareholding Scheme

• Cycle-to-Work Scheme

• Up to 25 days of holidays

• Intensive Learning and Development training via Decathlon Academy… and many more