UA Data Analyst

We are growing our teams and this is an opportunity for you to join our Barcelona office as a Data Analyst within the Analytics Performance Marketing team.
You will collaborate closely with Data Analysts, Data Scientists besides UA Managers and other Marketing roles to analyse and interpret data that drives our marketing strategies.
Your insights will play a key role in shaping campaign optimization, identifying growth opportunities, and ultimately contributing to the company's success in a competitive gaming market.
As a Data Analyst you will have a key role in defining, extracting and actioning data from big and complex datasets from a variety of analytical solutions from simple to complex.

What You'll Do

Key Responsibilities:

• Data Analysis & Reporting:

  • Gather, clean, and analyze marketing data from multiple sources to provide actionable insights.

  • Produce ad hoc analyses to support decision-making for campaigns and product launches.

  • Monitor and evaluate the performance of marketing campaigns ( paid ads, organic TV, brand) and provide recommendations for optimisation.

  • Develop actionable insights from user data that inform marketing targeting, acquisition and retention strategies.

• Collaboration:

  • Collaborate with cross-functional teams including Data Science, Data Engineer,  to integrate marketing data with overall product and business objectives.

  • Communicate findings and insights to non-technical stakeholders through clear and concise visualizations and presentations.

• Data Quality & Governance:

  • Ensure the accuracy and integrity of all marketing data through regular data audits and validation processes.

  • Help set and maintain data tracking standards across marketing channels, ensuring consistency and reliability.

What We're Looking For

Required Qualifications:

• 3 to 5 years of experience as a Data Analyst or in a similar analytical role, preferably within the gaming / tech / financial industry.

• Strong proficiency in data analysis tools (SQL, Python, Excel, etc.).

• Experience with data modelling, time series analysis, A/B testing, Difference in Difference

• Ability to identify trends, extract insights, and communicate findings in a clear and actionable manner.

• Strong attention to detail and ability to work with large datasets.

• Ability to present complex data in an easy-to-understand format to both technical and non-technical stakeholders.

• Strong written and verbal communication skills.

Nice-to-Have Skills:

• Familiarity with game-related metrics, mobile apps such as daily active users (DAU), in-app purchases (IAPs), and retention/engagement metrics.

Why Product Madness?

As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. 

With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.

We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day.

But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.

So, what’s stopping you?

Our Values

• People First

  We have the deepest respect for our people and their well being. We know they are exceptionally talented and will always have a choice. We want them to re-choose us every day. We are committed to building a culture where each person's voice will always be heard and addressed.

• MAD for More

  Always improving, innovating and never settling for the existing. We push all boundaries with courage and ambition to become the world’s best games company.

• Champion Together
  We excel at what we do but yet remain humble and helpful to our teammates. We champion one another and hold each other to high standards without any egos.

• Globally Inclusive

  We are all Equal - regardless of the language we speak, where we live, our gender, religion or culture we come from. We want to build a global home, where everyone has the equal opportunity to make an impact.

• Customer Focused

  We always think from the customer's perspective - be it players or internal customers.

  Improving their experience and joy is what drives us. Every client's success is our big win!

Travel Expectations

None