Analytics Manager

Overview

At apetito, we are on a mission to make data a core driver of our strategy.

As a Analytics Manager, you will play a pivotal role in shaping our business strategy for the Direct-to-Consumer businesses in the UK and North America by uncovering insights through forensic analytics that guides decision-making and drive growth. You will work closely with leadership teams across marketing, sales, operations, and category management to answer key business questions and provide actionable insights. By tracking emerging consumer and business trends, you will help ensure we continuously deepen our understanding of the market and the needs of our consumers. Your forensic analysis will support market penetration, refine our product and service offerings, and drive revenue.

You will also be responsible for managing an analyst, guiding their development, and ensuring their performance aligns with the team’s goals. You will mentor and support as they grow their skills, helping them contribute effectively to the team’s goals.

You will play a key part in marketing budget optimization, analysing marketing mix performance, and recommend budget allocations. The insights you generate will directly contribute to growth strategies for our consumer businesses in both the UK and North America.

A big part of your success will come from your ability to transform data into compelling narratives. With your strong storytelling skills, you will communicate the insights you uncover in a way that provides clarity and direction for the strategic decisions made by our operating boards.

To thrive in this role, you will need a natural flair for problem-solving and a passion for turning data into actionable business value. You have at least three years of experience in forensic or marketing analytics within a consumer business, agency, or consultancy, delivering insightful projects. You should have strong mathematical abilities, proficiency in SQL, R or Python, and a STEM degree. Experience with predictive analytics will be a strong asset.

If you are looking for a dynamic, data-driven environment where your insights can directly influence business decisions and drive growth, this is an exciting opportunity for you. At apetito, we believe in collaboration and open communication, and you will be part of the fantastic, closely knit Data and Analytics team that values your contribution to shaping our strategy.

Who we are

apetito is the UK’s leading food supplier to the health and social care sectors serving more than 1,300 care homes, health care and education settings.

Our meals are expertly crafted by our dieticians and chefs, and then frozen to lock in the goodness.

Wiltshire Farm Foods, our sister company, is the UK’s largest ready meal supplier cooking and delivering over 330 different delicious frozen ready meals across the UK.

Responsibilities

Forensic analytics

• Lead focussed, forensic analysis to help answer questions from stakeholders and provide insights to support data-driven business decisioning across the value chain
• Collaborate closely with stakeholders across the UK B2C and B2B business including marketing, operations, category management, logistics and manufacturing. You will also support the Canada and US B2C businesses.
• Support optimisation of our product proposition by evaluating the categories, consumer consumption trends and recommending the evolution of the offering
• Track the evolution and distribution of the target customer base across the geography to support market penetration
• Analyse and interrogate new datasets such as SAP, Telematics, VoIP call data etc. for insights and opportunities in operations and logistics

Marketing Budget Optimisation

• Track performance of marketing campaigns with First Click/ Last Click attribution for UK, US and Canada and provide a rolling quarterly acquisition forecast.
• Recommend the optimal marketing budget allocation, working in close conjunction with the Lead Data Scientist, and applying the insights from the MMM model and the attribution

Insights and analysis for Customer Base/Value Management

• Support volume growth through insight and segmentation strategies that drive consumption and/or grow the customer base for WFF UK and HTHM, North America

Collaboration and Thought leadership

• Work closely with the Marketing Analytics Manager and the marektign team to ensure that the insights that you find are converted into action and value
• Collaborate closely with the business stakeholders and the Data & Analytics team to identify opportunities and deliver data-driven solutions that improve business performance.
• Drive penetration of machine learning and AI
• Present strategic insights to the senior management to support decisioning and drive data centricity
• Stay up to date with emerging customer data trends and technologies to continuously improve customer data management and analysis capabilities.
• Proactively seek out best practice, new tool sets, techniques and data sets that could improve the effectiveness of the data strategy
• Build a deep understanding of our products, processes, systems, and data, and build strong relationships with the stakeholders across the business.

About you

• Several years of experience in marketing/ forensic analytics from either a similar role in a consumer business or from a consultancy environment
• Strong skills in SQL and the relevant programming languages like R and Python
• A degree in data analytics/ computer science/ STEM subject
• Good understanding of the statistical and mathematical techniques and experience in applying predictive analytics and AI tools and techniques
• A keen interest in understanding the business and a drive to reach out and work across the business to create new opportunities. A collaborative mindset is essential
• Excellent storytelling skills and the confidence to engage with senior managers are vital.

Company Benefits

• Competitive salary – accredited Living Wage employer
• 25 days holiday per year, plus bank holidays
• Option to purchase up to 5 additional days holiday per year
• Discretionary annual bonus scheme
• Pension scheme - employer matched contributions up to 4%
• Life assurance scheme worth at least 1x annual salary
• Subsidised canteen
• Free parking
• Free turkey or voucher at Christmas
• apetito perks scheme including salary sacrifice options and retail discounts

Our Values

As a family-owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of.

We develop a range of products designed to enhance health and well-being for all our customers.

We are driven by a passion for service and dedicated to feeding some of the UK’s most vulnerable people.

We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040.

Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer.Learn more about apetito’s commitment to a more sustainable future.

We embrace inclusion, empowering individuals from diverse backgrounds.

Our commitment to making a real difference extends to customers, communities, and staff and we're on a mission to build an inclusive workplace where everyone reaches their full potential.