Senior Marketing Analyst

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Job Description

Role Summary:
The Group Marketing team at Altron is undergoing an exciting transformation, and we are seeking a highly analytical and strategic Senior Marketing Analyst to take our marketing intelligence to the next level. This role is instrumental in providing data-driven insights that shape business strategy, optimise marketing investments, and enhance customer engagement across multiple business units. The ideal candidate will have strong analytical expertise, excellent communication skills, and experience working in a high-growth ICT environment.

Key Responsibilities:

• Develop and lead a comprehensive marketing analytics framework to assess performance across 7 business units and Group Marketing.
• Conduct predictive and prescriptive analytics to guide strategic marketing planning and ROI optimisation.
• Design and manage real-time marketing performance dashboards, providing insights that support executive decision-making.
• Lead the evaluation of marketing campaigns, digital performance, customer acquisition, and retention strategies, with actionable recommendations.
• Advise business unit leaders on customer segmentation, market penetration, and competitive positioning.
• Collaborate with cross-functional teams to enhance marketing automation and drive AI-based data analytics for customer insights.
• Develop data-driven methodologies for marketing budget allocation and forecasting.
• Support market research initiatives to understand customer behaviour, industry trends, and competitor strategies.
• Ensure data governance, compliance, and best practices in marketing intelligence reporting.

Qualifications & Experience:

• Bachelor's degree in Marketing, Business, Data Science, Economics, or a related field.
• 8+ years of experience in marketing analytics, business intelligence, or data-driven strategy, preferably within a large enterprise or ICT sector.
• Strong expertise in data analytics, marketing performance measurement, and business intelligence reporting.
• Proven ability to translate complex data into actionable business insights for executive leadership.
• Experience with SQL, Python, R, or similar analytical tools.
• Advanced proficiency in MS Power BI, Tableau, or equivalent data visualisation platforms.
• Hands-on experience with marketing automation tools, CRM platforms, and digital analytics (Google Analytics, Adobe Analytics, HubSpot, etc.).
• Strong communication and presentation skills, with the ability to influence stakeholders across the organisation.

Preferred Skills:

• Expertise in AI-driven marketing analytics, machine learning applications, and customer data platforms (CDPs).
• Experience in B2B marketing analytics within the ICT or technology sector.
• Strong project management skills and ability to lead cross-functional analytics initiatives.
• Ability to work in a fast-paced, matrixed corporate environment with high levels of autonomy.

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