Senior Business Performance Analyst

Job Title: Senior Business Performance Analyst
Location: Oakland, CA (Hybrid)

Description:

LOOKING FOR CANDIDATES LOCAL TO BAY AREA/OAKLAND GO. ASSIGNMENT IS HYBRID AND REQUIRED 1-2 TIMES IN A WEEK.

**This person will need to have had some exposure/experience with data modelling, so it can’t be someone who needs direction every step of the way.

TOP THINGS:

• Experience with data modelling
• working with data/metrics repositories
• experience building data-driven charts & dashboards.

**EQUIPMENT: Client will provide laptop and cell phone.

**May submit expense reimbursements WITH PRIOR APPROVAL if asked to travel to an alternate location further from their home than HQ (unlikely)

Core Scope

• Support multiple teams in the process for benchmarking, creating, capturing, monitoring, reporting and optimizing of OKRs and KPIs
• Analyze, integrate and interpret data from brand, marketing, and comms campaigns for actionable insights in a dynamic environment.
• Create dashboards and reports for data-driven decision making.
• Create statistical probability models that quantify relationships between KPIs, their drivers, and generate forecasted quantitative impacts for campaigns (e.g., NPS, AVE, marketing mix with dynamic advertising pricing, social sentiment and engagement, reputation management, etc.), particularly for brand equity, brand trust and brand ROI.
• Lead or support the presentation of results to department team members and leadership

Experience Desired:

• Expertise in programming and visualization tools such as Python, SQL, R, Tableau, PowerBI, Adobe Analytics, etc.
• Proficiency in advanced data analysis, machine learning, predictive analytics to create forecasts and content for Lean reporting.
• Lean literacy.
• Value mapping and journey mapping experience.
• Prior work with cross-functional teams and external vendors/agencies and their datasets.
• Familiarity with utility electric and gas business, and familiarity with California’s net zero, electrification, decarbonization goals.