Senior Marketing Data Analyst

The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We’re united by our culture – a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job – it’s about having the opportunity to become the best version of yourself.

As a Senior Marketing Data Analyst for the Marketing Measurement team, you’ll be responsible for providing advanced data analysis and insights to drive marketing strategy, measurement and optimization. In this role, you’ll work closely with marketing leaders within Integrated Marketing & Communications team to define key performance metrics, build reporting dashboards, and uncover insights that inform marketing decisions. Ideally, you’ll be a subject matter expert (SME) in marketing analytics, with a deep understanding of marketing strategies, performance measurement, and optimization. You’ll also have strong technical skills in data manipulation and visualization, along with the ability to translate complex data into actionable recommendations that drive business impact.

About the Role

• Develop and maintain reporting dashboards to track the performance of marketing campaigns, channels, and initiatives
• Conduct in-depth data analysis to identify trends, patterns, and opportunities for marketing optimization
• Partner with marketing stakeholders to define key performance indicators and reporting requirements
• Leverage statistical modeling and machine learning techniques to uncover insights and make data-driven recommendations
• Communicate analysis findings and recommendations to marketing leadership in a clear and compelling manner
• Stay up-to-date on industry trends and best practices in marketing analytics and measurement
• Collaborate with data engineering and IT teams to ensure data quality and accessibility

About You

Minimum Qualifications

• 5+ years of experience as a data analyst or data scientist, preferably in a marketing or advertising environment
• Proficient in SQL, Python or R, data visualization tools like Power BI, AWS and Amplitude for analytics. A plus if you are proficient with Sprout.
• Strong background in statistical analysis, predictive modeling, and experimental design
• Excellent problem-solving and critical thinking skills, with the ability to translate data into actionable insights
• Experience working with large, complex data sets and unstructured data sources
• Strong communication and presentation skills, with the ability to explain technical concepts to non-technical stakeholders
• Bachelor's degree in a quantitative field such as statistics, economics, or computer science

Preferred Qualifications

• Master's degree in a quantitative field or MBA
• Experience in a consulting role, either internally or externally, providing strategic data-driven insights to marketing teams
• Experience with marketing attribution and customer journey analysis
• Familiarity with marketing technology stacks and data integration processes
• Knowledge of agile project management methodologies

What You’ll Get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About Us

Rocket Mortgage® was founded in 1985. Today, we’re a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We’re known as experts in the mortgage industry, but we’re also innovators – we strive to create the best experiences for our clients from beginning to end. And we’re not your typical employer. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the Company at any time.  Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law.  The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws.  Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team at Careers@myrocketcareer.com.

The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at Careers@myrocketcareer.com.