Marketing Specialist

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We are looking for potential candidates who are eager to learn and grow to join our young talent team.

Job Posting Location

Bangkok

Job Summary

Test and select Generative AI technologies, then develop and produce appropriate content for customer communication

Job Description

Technology and Innovation Specialist

1. Strategic Technology Integration

• Develop and implement seamless integration of data platforms,marketing systems, and AI technology
• Design and develop a framework for marketing intelligence and customer insights to enhance customer experiences
• Manage and update technology capability to drive business objective
• Train and consult team to use tools capability for marketing effectiveness

2. Management and Optimization

• Optimize system architecture and evolve technology to drive organizational innovation
• Maintain, management systems, ensuring seamless compatibility and efficient performance

3. Innovation and Development

• Research and develop AI tools and technology to enhance marketing operations.
• Update industry trends, optimizing tools for maximum efficiency and effectiveness.

4. AI and Data Technology Research and Development

• Continuously explore cutting-edge AI and machine-learning technologies
• Prototype innovative tools for marketing intelligence and customer insights
• Evaluate and implement emerging technological solutions that drive competitive advantage

Business Data Insight

1. Data Collection and Consolidation Technology

• Gather data from various sources across all touchpoints, ensuring completeness and relevance
• Consolidate and manage data within centralized systems, such as Customer Data Platforms (CDPs), to enable seamless access and analysis
• Ensure data accuracy, accessibility, and compliance with relevant regulations

2. Data Strategy and Quality

• Define and implement data strategy to enhance customer experience and align  with business goals
• Ensure data accuracy, consistency, and compliance with privacy regulations and internal policies

3. Insights and Innovation in Data Utilization

• Provide data-driven recommendations to improve personalized marketing strategies, product development, and customer experience improvements
• Explore emerging data technology and methodology and opportunities to support business goals

4.AI and Data Technology Research and Development

• Continuously explore cutting-edge AI and machine-learning technologies
• Prototype innovative tools for marketing intelligence and customer insights
• Evaluate and implement emerging technological solutions that drive competitive advantage

AI Specialist

1. Content Generation

• Create and refine prompts to generate engaging content ie. posts, copy, images, and video
• Ensure AI-generated content aligns with brand and objective

2. Prompt Expert & Consultation

• Provide effective content and campaign ideation
• Train teams to use AI tools and techniques for enhanced productivity and creativity

3. Trending and Innovation

• Update industry trends and explore new tools to enhance marketing creativity and efficiency
• Share insights and integrate new ideas into marketing strategies to stay competitive

4.AI Implementation & Management

• Implement and manage AI for content creation, customer engagement, and analytics
• Develop and experiment AI model for marketing communication

Recruiter

Phanchita Warasirikunlawat (พัณณ์ชิตา วราสิริกุลวัชร์)