Analytics Manager

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Roles & Responsibilities:

The candidate should have a strong track record in the applied use of databases, reporting and statistics, a comprehensive understanding of business modelling and the ability to generate meaningful insights from data.

The candidate should also be a pro-active communicator, able to work closely with client, cross functional teams and other Marketing Science Unit (MSU) team members.

• Conduct hands-on different aspects of analytics requests such as target setting, business performance analysis, social sentiment deep dive analysis
• Set up and maintain dashboard reporting (Power BI, Datorama, etc.) and insight implication to key stakeholders
• Manage client requests and expectations for analytics projects while adhering to the committed timelines.
• Identify opportunities to leverage analytical tools and platforms (E.g., R, SQL, VBA, Python) to achieve better efficiency / automation of the workstreams within MSU team.
  
  The three primary KPIs for this role:
• Timely delivery of data analysis reports and presentations.
• A proactive approach to create and promote an analytics culture within the team
• Support the team lead to manage and set clear expectations with client and internal
  
  

Skills and Competencies:

• Graduate/Postgraduate in numerical or marketing discipline with 5-8 years of work experience in business consultancy, market research or data analysis role.
• Proficient in the use of Microsoft Office, especially Excel and PowerPoint. Familiar with one or more of R, Python or SAS.
• Experience with social listening tool (e.g. Brand watch)
• Experience with database (e.g. SQL) and visualization tools (e.g. power bi, tableau, Datorama)
• An in-depth understanding and prior application of social sentiment analytics and econometrics would be particularly valuable.
• A team player, well conversant, confident individual with excellent presentation skills.
• Prior experience of attending to global/large domestic accounts while staying abreast with latest product trends and platforms.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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