Sr. Analyst, Advanced Advertising

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Digital Attribution and Analytics team is part of the Advanced Advertising team in the broader Media organization. The team focuses on evolving media measurement, analytics and insights to improve media performance and support strategic business priorities. The Sr. Analyst will lead digital media demand and last touch analytics across our Residential and Comcast Business portfolios for all digital and social paid media channels. This role will help to evaluate and drive media efficiency and effectiveness with impactful analysis, reporting, and adopting new technologies.

Job Description

Core Responsibilities:

• Create digital media analytics and reporting dashboards across Paid Search, Programmatic, and Social across LOBs leveraging products from partners like Adobe and Google.
• Support executive leaders and in-housing team on traffic and site analytics for Resi and CB to support media growth.
• Work with business leaders and stakeholders to understand data and analysis needs and develop technical requirements.
• Determine relevancy of data and identify alternative data sources as needed to ensure analytics requested by business stakeholders can be completed.
• Analyze the results of campaigns, offers, or initiatives to measure their effectiveness and identify opportunities for improvement.
• Communicate findings clearly and concisely through narrative-driven presentations and effective data visualizations to company executives and decision-makers.
• Provide oversight on media tracking in Adobe Analytics, Google Cloud Platform and Datorama.
• Build impactful and insightful visualizations to support media narrative with various visualization tools (Excel, Looker, Tableau, Datorama, GCP, Adobe).
• Enable Digital and Social Media channel reporting automation.
• Enhance data pipelines for media reporting and work in partnership with EBI to build, manage and evolve media data integrations.
• Maintain Datorama integration to support ongoing reporting.
• Support development of privacy forward measurement solutions to support innovation and media priorities and partner with Martech on key futureproofing workstreams, such as Conversions API, Enhanced Conversions, offline sales integrations
• Promote and evangelize a culture of excellence, data-driven discussions, healthy skepticism, intellectual curiosity, knowledge sharing, and teamwork.

Skills:

• Expert knowledge using site analytics tools, like Adobe Analytics and Google Analytics to create dashboards and dive deeper to identify trends and anomalies. Experience with HTML, digital tagging, and data collection is a plus.
• Proficiency in various statistical analyses and methodologies, including but not limited to regression analysis, hypothesis testing, and predictive modeling. Experience in digital media is a plus.
• Experience with visualization tools and software like Excel, Looker, Tableau, Datorama to create interactive dashboards, generate insightful visualizations, and effectively synthesize complex data, integrating data from multiple sources.
• Keen attention to detail and ability to perform thorough accuracy checks to ensure data integrity and reliability, and tailor the output to different audiences.
• Experienced in programming languages and tools such as Python, R, SQL, and JavaScript to manipulate and transform data for complex analysis and quality assurance (QA) and manage data on multiple platforms.
• Strong ability to translate business questions into relevant analysis frameworks, identify proper methodologies, and define data and technical requirements.
• Strong ability to communicate findings clearly and concisely through narrative-driven presentations and effective data visualizations to executives and decision-makers.
• Experience with report automation, data pipeline enhancement, and cloud technology is a plus.

Education and Experience:

• Bachelor’s degree or higher in quantitative fields such as Statistics, Mathematics, Computer Science, Data Science, Economics, Engineering, or a related discipline. Advanced degrees are preferred and can be an advantage.
• 2-4 years of experience in relevant roles.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Analytical Thinking, Data Visualization, Media Reporting

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience

5-7 Years

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.