Senior Insight Analyst – Customer Value

Company Description

We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.

Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work.  We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.

Job Description

About the Role

As the Senior Insight Analyst – Customer Value, you will be responsible for surfacing insight relating to our customers and their behaviour. You will be focussed on increasing overall customer value by measuring and reporting on customer health, shaping and measuring actions to drive frequency and spend and building propensity models to forecast customer behaviour.  

What You'll Be Doing

• Monitor and analyse customer health KPIs to surface opportunities and risks 

• Working with customer leadership to define actions aimed at increasing customer value through retention and spend and setting up measurement activities alongside 

• Managing asos’ customer value segmentation and measuring the effectiveness of actions aimed at migrating customers to favourable segments 

• Understand different types of customer behaviour through analytics and building statistical models for segmentation and propensity analysis. 

• Championing a test and learn approach with the customer team, helping to define testing roadmaps, structuring tests, then drawing insight and recommendations from results. 

• Consistently bring new ideas to the table and proactively push for change based on the findings of your analysis relating to business questions, analytics approaches, datasets and ways of working. 

• Respond to ad hoc data requests as required whilst ensuring we are enabling the business to self-serve where possible. 

Qualifications

Who We’d Like to Meet

• Knowledge and experience of working in Customer Insight, Loyalty or CRM, delivering insight to inform commercial decisions 

• Knowledge and day to day use of SQL essential 

• Knowledge of programming languages (Python, R) and visualisation tools 

• A strong analytical approach with excellent knowledge of Excel and PowerPoint  

• A proactive and flexible approach 

• Quality, accuracy and attention to detail are critical 

Additional Information

What’s in it for you?

• Employee discount (hello ASOS discount!)
• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra celebration day
• Discretionary performance related bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

Our Commitments

We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how’re we doing it?
 
We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too. 

We have several employee networks that operate as safe spaces, to help support and celebrate our people, find out more here.  

How can we support you to be your best self? Our Talent team will be happy to provide support e.g. if you need additional time to prepare for an assessment or you have requirements for any part of the interview/hiring process - just let us know by email or phone, whatever works best for you. It’s also our policy to interview all candidates with a disability who meet the minimum requirements for roles they have applied to. 

If you have any questions about the policies we have in place to support our employees (e.g. our parental leave approach), just let our Talent team know.