Manager, CRM Automation

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

This role is responsible for designing and developing CRM automation solutions as well as troubleshooting and managing the enhancement of marketing platforms that provides insights for Direct to Consumer, and B2B value-added services for the LAC region market.

If you are an avid problem-solver, strong in analytics, CRM, tech savvy, skillful storyteller, and a passionate team player not afraid of challenges, we’re looking for you to join the LAC Marketing Platforms team.

Essential Functions

• Design and develop solutions for data integration from various sources, including, data structuring for digital sources.

• Troubleshooting, testing, and validating platform/features performance of CRM platforms to generate insights and analyses to identify business opportunities and improve marketing initiative performance

• Support B2B / B2B2C integrations with our clients and partners

• Determine architectural requirements to support CRM automation needs

• Guarantee data quality for analytics through validation processes and best practices

• Hands-on skills in cleaning, manipulating, analyzing, and visualizing large data sets, using standard tools such as Hadoop Ecosystem, PySpark, Presto, SQL, etc.

• Utilize Visa's technology, capabilities, and industry expertise to develop, standardize and implement CRM strategies and solutions

• Engage and collaborate with Global Technology, Visa Data Science community, Global & Regional Marketing Analytics to leverage the breadth and depth of Visa’s resources

• Document all projects developed, including clear and efficient coding, and write other documentation as needed

• Continuously research industry best practices and approaches, to develop, improve and innovate Visa CRM practices

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications

• 5 years of relevant industry experience in CRM in a leading commercial brand or technology company (experience in retail/financial services/digital payments is preferred)
• Expertise on CRM architecture automation for B2B and B2C
• Outstanding presentation and story-telling skills to various audience levels, and ability to translate business to tech requirements
• Project managing and troubleshooting with technology teams
• Fluent in English, Spanish is a plus

Preferred Qualifications

• 9-12 years of work experience with a Bachelor’s Degree
• Experience on Agile methodology
• Experience using tools such as Hadoop Ecosystem, Apache Spark, Hive, through scripting in Python, SQL, etc.
• Experience on developing data-oriented analysis according to business needs
• Knowledge of visualization tools such as Tableau or PowerBI
• Team player, self-motivated, results oriented and able to handle numerous projects concurrently
• Experimental mindset, marketing, technology and digitally curious

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.