Marketing Data & Insights Analyst

Purpose of the role 

Responsible for collecting, analysing, and interpreting market and marketing data to provide insights that drive strategy, planning, and optimization. Key tasks include data processing, competitor analysis, segmentation, campaign performance evaluation, and business forecasting. Supporting a dynamic marketing team that is operating as an In-house agency model.

Key priorities 

• Performance Measurement & Reporting – Assess marketing effectiveness, establish KPIs, and generate reports on campaign impact. Interpret and communicate insights with clear reasoning and methodologies. 
• Marketing Data Analysis – Collect, process, and analyse marketing data to support strategic insights, competitor analysis, and campaign performance. Ensure data accuracy, governance, and quality assurance. 
• ⁠Market Research & Insights – Analyse market research data, linking insights to business and marketing performance. Evaluate market trends, competitors, and consumer behaviour to drive strategic decisions. 
• ⁠M-ROI & Data Processing – Collaborate with stakeholders to gather, clean, and process data for marketing measurement tools, including MMM and consumer insights platforms. 
• ⁠Marketing Planning & Forecasting – Support data-driven planning, forecasting, and business strategy. 
• Company Values – Uphold and embody Youi’s values with a growth mindset and positive approach.

About you 
Experience & Knowledge:

Qualifications & Experience

• Education – Tertiary qualification in marketing, statistics, business analytics, or a related field.
• Experience – 3+ years in research, analytics, reporting, or media mix modelling, ideally in an agency, media, or publishing environment.

Skills & Knowledge

• Data Analysis – Strong analytical skills with expertise in Excel, SQL, Python, SPSS, SAS, and data visualization tools (e.g., Tableau).
• Marketing & Media – Understanding of marketing strategies, media channels, creative success metrics, and platforms like Google Marketing Stack.
• Technical Proficiency – Experience with VBA, MS Access, SQL, and predictive modeling for marketing analytics.
• Data Governance – Strong adherence to data management, governance, and quality assurance practices.

Key Qualities

• Critical thinker with strong problem-solving skills.
• Detail-oriented with a passion for data accuracy.
• Ability to translate complex data into actionable insights.

Ways of working 

Youi offers a hybrid model: in-office Tuesday to Thursday, remote Mondays and Fridays.

Head Quarters, Sippy Downs, Sunshine Coast:
Our beautiful Sunshine Coast office offers free onsite parking, is close to public transport (bus), and is conveniently located near shops. Plus, our HQ comes with multiple perks—read more below!

Why Youi?

At Youi, we challenge the norm—in both insurance and hiring. With 3,000+ employees, we’re growing fast, driven by diversity, individuality, and a passion for awesome service. Our dynamic, honest, and human-focused team values every contribution. If you’re ready to make a difference, join us!

• Work-Life Balance – 22 days of leave (including your birthday), paid volunteer day, and onsite wellness services.
• Wellbeing – Free fitness classes, bike hire, onsite health checks, and a 24/7 employee assistance program. Enjoy social sports, virtual health challenges, and two onsite cafés.
• Financial Perks – 15% insurance discount, retail deals, free footy tickets, and  financial wellbeing & health insurance consults.
• Growth & Recognition – Career progression, paid study leave, and an award-winning reward & recognition program.

As a Circle Back Initiative member, we commit to respond to every application.

* Our Internal Talent Acquisition team handles all hiring, and we don’t accept unsolicited resumes sent to hiring managers.