EU Digital Retail Analyst

EU Digital Retail Analyst

Description -

We are looking for a curious, data-savvy individual with strong analytical skills and business acumen to join our team as a Strategist. In this role, you will work with internal and external stakeholders to deliver actionable insights, manage Marketing ROI Model application processes, and support the Digital Retail Strategy team in driving measurable business impact.

As a Strategist, you will be at the forefront of transforming data into strategic business insights, helping HP make smarter decisions and deliver value to customers and stakeholders.

The ideal candidate will have rich experience in e-commerce, building and deploying marketing mix models. The candidate should have a strong curiosity to understand the drivers of business performance and a passion for influencing diverse stakeholders.

Responsibilities:

• Stakeholder Collaboration: Build and maintain relationships with key internal stakeholders, ensuring a thorough understanding of their needs to provide tailored analytical solutions.

• Insight Development: Analyse data and model output to select key insights and conclusions, developing comprehensive recommendations for optimizing business and financial performance.

• Support Model Application: Work closely with the Data Science team to validate and interpret the outputs of Marketing ROI Models, ensuring they align with business objectives and provide actionable insights.

• Data Integration: Identify and integrate new data sources that can enhance the models' predictive capabilities and improve overall analytical accuracy.

• Evaluation of Investments: Consult with business leaders on marketing and advertising strategies, evaluating campaigns for return on investment (ROI) and brand impact.

• Deliverable Creation: Prepare and deliver high-quality reports, dashboards, and presentations to communicate insights and recommendations effectively.

• Continuous Improvement: Partner with the Advanced Analytics team to identify opportunities to refine and improve existing processes, ensuring the highest quality outputs.
   

Requirements:

• Technical Skills: Proficiency in analytical tools such as Excel, Power BI, Tableau, or similar platforms. Advanced knowledge of SQL and familiarity with statistical software or programming languages (e.g., Python, R) is a must.

• Media Mix Knowledge: Familiarity with Marketing Mix Modelling (MMM) and post-campaign evaluation is a must.

• Business Acumen: Strong understanding of ecommerce and online advertising framework and its application in driving business decisions. Ability to translate analytical outputs into business insights.

• Analytical Thinking: Excellent problem-solving skills with a proven ability to handle complex data sets and derive actionable recommendations.

• Education: Bachelor’s or Master’s degree in a relevant field such as Business Analytics, Data Science, Marketing, Economics, or Statistics

• Experience: At least 3-5 years of experience in advanced analytics, consulting, marketing analytics, or similar fields.

• Change Agent: Proven ability to influence stakeholders’ behaviours and decision-making through clear, actionable analytics and storytelling. Understands that the power of analytics lies in enabling meaningful, data-driven change. Experience in influencing decisions and driving projects in a complex, matrixed organization is a plus

• Communication Skills: Exceptional verbal and written communication skills, including the ability to present insights clearly and effectively to both technical and non-technical audiences. Fluency in English is a must. Any other EU language is a plus.

• Collaboration Skills: Demonstrated ability to work in cross-functional teams and build relationships with diverse stakeholders.

• Project Management: Strong organizational skills with experience managing projects and deadlines in a dynamic environment.
   

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Job -

Business Planning

Schedule -

Full time

Shift -

No shift premium (Spain)

Travel -

No

Relocation -

No

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement