Digital Analytics Implementation Specialist

Job Title: Digital Analytics Implementation Specialist

Location: UK remote

Team: Global Digital Channels and Experience

About Pearson:

Learning is no longer just a stage of life but a lifelong journey. In an era where AI is moving at breathtaking pace and where there is huge demand for new talent, with new skills, the world needs learning more than ever before.

Whether it’s upskilling in the workplace, developing a team, getting ahead in school, making the grade at university, or learning a new language, millions of people around the world trust Pearson products and services to help them realise the life they imagine through learning. 

We hold learners, educators, and enterprises at the heart of our thinking. 

Our five interconnected business divisions work together to meet people’s evolving learning needs. We’re proud to be a trusted partner in the moments that matter throughout their lives.

The team:

Pearson’s Global Digital Channels and Experience team is looking for a Digital Analytics Implementation Specialist. We are a small agile analytics team within the Direct to Consumer web marketing and ecommerce department. You would be responsible for the maintenance and implementation of web analytics, CX measurement tools and data analysis frameworks.

We need a technical minded candidate with an interest in data science, analytics and analysis. Candidates should be proactive, with excellent communication and organization skills.

Would welcome either web developers with strong JavaScript, HTML and CSS skills, who are interest in analytics, or Analytics candidates with strong GA4/GTM skills who are keen to learn more javascript.

Key Responsibilities:

• Install and maintain web tracking (GA deployed via GTM)
• Install and maintain the deployment of marketing technology (ie. survey forms, hotjar, Crazy Egg, Social media tagging)
• Assist in the creation and setup of AB Tests.
• Assist and educate partner teams with GTM tag maintenance and deployment
• Monitor for errors and issues within the analytics and CX measurement framework.
• Manage GA and GTM users and permissions.
• Work with technical teams to specify server-side development work to implement client-side analytics triggers.
• Assist with other data projects, including, but not limited to:
• API integrations.
• SQL based data maintenance tasks (Big Query)
• Reoccurring data extracts.

Must Have Attributes: 

• Analytics Implementation: A good working knowledge of setting up and running GA & GTM. Practical experience deploying and maintaining a range of analytics and tracking tags to different web properties. An understanding of the dataLayer and the GA Enhanced Ecommerce model.
• Analytics Analysis: Ability to review analytics data from sources such as GA, and to draw insights and conclusions.
• JavaScript coding: Ability to code in native JavaScript is a must. Experience with JS frameworks such JQuery or React is helpful, but not required.
• Web technology: Good HTML and CSS. An understanding of basic web principals such as accessibility, forms, iFrames, URL and domain structure, and understand the difference between server side and client-side coding. 
• Data and data formatting: Proficient with multiple data formats: including JSON, XML and CSV.

Desirable Attributes:

• Data Science: Any experience in any of the following areas: Data Warehousing, AB Testing, SQL and transitional SQL, Data Visualization.
• Coding: Other coding languages such as Python or R a big benefit.
• Web marketing: Familiarity with SEO, AdWords, Social Media tagging, UTM parameters. Experience working as part of a large-scale Technical Project, using tools such as Jira or Confluence (or similar Agile project management tools).

Personal Qualities: 

• Communication skills: You have excellent verbal communication skills, able to collaborate with other for problem solving and requirements gathering. You're happy to work with teams to education and spread ideas. Your written skills allow you to communicate documentation and collaborate through task management systems such as Jira or Confluence.
• Time Management: You have excellent organizational skills with the ability to manage and balance multiple priorities in a fast-paced, complex business environment, coupled with the aptitude to set priorities, manage deadlines, and make bold data-driven decisions.
• Judgement and problem-solving skills: You are a proactive problem solver, naturally inquisitive, independent critical thinker. You have an inventive creative mind set.