AI Prompt and Content Execution Specialist

At Franklin Templeton, we’re driving our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we offer opportunities not only to help you reach your potential but also to contribute to our clients’ achievements.

Come join us in delivering better outcomes for our clients around the world!

Our US Marketing organization is a key partner in our distribution efforts, working alongside our sales and strategic account teams to best align our capabilities with client needs. We are seeking an AI Prompt and Content Execution Specialist, responsible for developing best practices for AI content creation and executing content through digital channels, including social media.  

The ideal candidate is a results-driven professional with strong communication skills and a proven track record in managing successful social media campaigns. The candidate excels in developing high-quality, engaging content using AI and collaborating with cross-functional teams to align with brand values and regulatory standards. The candidate has a strong attention to detail and an ability to stay updated with the latest trends to ensure continuous improvement and growth.

What are the ongoing responsibilities of the AI Prompt & Content Execution Specialist?

AI prompt best-practice development and execution

• Develop AI prompts that generate high-quality, engaging content that highlights our innovative capabilities.

• Stay updated on the latest trends in AI and social media to maintain the relevance and effectiveness of our campaigns.

• Provide training and support to other team members on using AI tools and best practices for content creation and social media execution.

Content execution

• Craft compelling and accurate content for various social media platforms, ensuring it aligns with our brand’s messaging and values.

• Manage the social media posting schedule for the US, ensuring timely and strategic content distribution.

• Engage with our audience through comments, messages and posts to build and maintain a strong community presence.

• Monitor social media analytics to track performance and identify areas for improvement.

Collaboration and cross-functional relationship management

• Collaborate with marketing, investment and sales teams to ensure content is aligned with the firm’s mission and values.

• Create relationships with approved AI vendors to problem-solve and solution for new use cases.

• Stay informed about and adhere to all relevant legal and regulatory standards for social media content, including copyright, data protection and financial regulations.

What ideal qualifications, skills and experience would help someone to be successful?

• Bachelor’s degree or equivalent experience

• 3+ years of experience in financial services industry, preferably in sales or marketing 

• An understanding of the financial services industry, particularly the needs and concerns of financial professionals.

• Proven experience in writing and editing content that resonates with financial services audiences.

• Proficiency in using AI tools to generate and refine content, with a focus on accuracy and relevance.

• Experience in managing successful social media campaigns that have built brand loyalty.

• Knowledge of digital marketing strategies.

• A track record of collaborating effectively with cross-functional teams to achieve marketing goals.

• Excellent attention to detail and the ability to work in a fast-paced environment.

Compensation Range: Franklin Templeton offers employees a competitive and valuable range of total rewards—monetary and non-monetary — designed to support their well-being and recognize their time, talents, and results. Along with base compensation, employees are eligible for an annual discretionary bonus, a 401(k) plan with a generous match, and recognition rewards. We also offer a comprehensive benefits package, which includes a range of competitive healthcare options, insurance, and disability benefits, employee stock investment program, learning resources, career development programs, reimbursement for certain education expenses, paid time off (vacation / holidays / sick / leave / parental & caregiving leave / bereavement / volunteering / floating holidays) and a motivational wellbeing program. We expect the annual salary for this position to range between $60,000 - $75,000 depending on level of relevant experience, plus discretionary bonus.

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Experience our welcoming culture and reach your professional and personal potential!

Our culture is shaped by our diverse global workforce and strongly held core values. Regardless of your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We provide employees with the tools, resources, and learning opportunities to help them excel in their career and personal life.

Hear more from our employees

By joining us, you will become part of a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health, saving for life’s adventures, taking care of your family members, or making a positive impact in your community, we aim to have your needs covered. Learn more about the wide range of benefits we offer at Franklin Templeton.

Highlights of our benefits include:

• Three weeks paid time off the first year

• Medical, dental and vision insurance

• 401(k) Retirement Plan with a generous company match on your pre-tax and/or Roth contributions, up to the IRS limits

• Employee Stock Investment Program

• Reimbursement for certain education expenses 

• Purchase of company funds with no sales charge

• Onsite fitness center and recreation center*

• Onsite cafeteria*

*Only applicable at certain locations

Learn more about the wide range of benefits we offer at Franklin Templeton

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation. 
 
Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to accommodations@franklintempleton.com. In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.