Senior Manager, Consumer Insights

About Vancity

Vancity is a member-owned credit union built on the principles of inclusion and social justice. A relentless commitment to their values has helped them challenge the status quo and break down barriers since day one in 1946. They have bold commitments to make Vancity net-zero by 2040 across all mortgages and loans and are pursuing strategies on Indigenous banking and to improve the financial resilience of their members.

Vancity is the largest private sector Living Wage Employer in Canada and has been consistently recognized as one of the Top Employers in Canada. If you’re interested in joining their team of 2,700 diverse individuals and accessing competitive rewards and benefits, all while knowing you are part of a greater movement, then apply today!

About the workplace

This is a permanent, full-time role that will enjoy hybrid working arrangements which can be fulfilled primarily from the Vancity head office location in Vancouver and your Lower Mainland based home office. This role may require you to work in-office at least once a week. The Team: In this role, you will report to the Director, Research & Insights.

If you’re a senior leader with deep expertise in consumer research methodologies, stakeholder engagement, storytelling skills, and advanced analytics, this is the role for you! As the Senior Manager, Consumer Insights, you’ll play a pivotal role in providing strategic leadership to uncover and drive consumer insights into enterprise-wide decision-making.

A typical day would involve:

• Provide high level strategic leadership and act as a trusted advisor to stakeholders, translating business challenges into actionable research plans that drive strategic decisions.
• Work closely with stakeholders across Customer Experience, Marketing, Product and Digital teams to build research roadmaps and integrate consumer insights into decision-making processes.
• Ensure the right business questions are being asked to ensure work is within scope and aligned to organization's strategic focus.
• Oversee the design and execution of qualitative and quantitative research studies, leveraging innovative methodologies and technologies to uncover market trends, consumer behaviors, and competitive insights.
• Design segmentation strategies, tracking methodologies, and analytical frameworks to ensure adoption, robust analysis, and measurement of consumer trends and behaviors.
• Synthesize complex data from multiple sources into actionable insights and recommendations. Create compelling narratives that inform business strategies and present insights in visually engaging ways tailored to diverse audiences.
• Mentor and inspire a team of experienced researchers, fostering professional growth and ensuring high performance.
• Drive a positive culture towards curiosity, innovation, and excellence in the delivery and socialization of consumer insights.

You have:

• Bachelor’s degree in Marketing, Business, Statistics, or a related field
• 10+ years in the consumer insights & market research field utilizing customer segmentation, CX/UX, brand health, ad tracking, NPS/customer satisfaction, voice of the customer and/or product development research methodologies and tools.
• Strong analytical skills and proficiency in data analysis tools and methodologies such as Qualtrics, SQL, Python, R, PowerBI, Recollective tools are an asset.
• Proven ability to lead and mentor high-performing research teams, driving a culture of innovation, strategic thinking, and data-driven decision-making.
• Excellent stakeholder consultation skills to uncover clear research objectives and guide end-users through resulting insights to inform business decisions.
• Demonstrated ability in developing compelling narratives, translating complex data into easy to understand, actionable insights for executives and operational teams.
• Strong project management skills and ability to juggle multiple projects, timelines, and stakeholders.
• Strong business acumen, strategic and critical thinking skills to proactively identify ways that consumer research can best support business plans.
• Strong experience in influencing senior leadership and cross-functional teams, acting as a trusted advisor to translate business challenges into research-driven solutions.
• Experience with machine learning and AI applications in consumer research is a bonus.

The salary range for this role is $102,200 to $153,200 annually. Base pay offered may vary depending on factors such as relevant qualifications, skills, previous experience, and internal equity. As part of our total rewards package, employees may also be eligible for our annual incentive program, subject to program eligibility requirements.

Posting Deadline: Posting Until Filled

We value lived experience, so if you are interested in this role, we encourage you to apply even if you feel your skills don't perfectly align with those listed.

A career at Vancity is more than just a job, you’re joining a tradition of change-makers who are creating lasting change for our communities. Beyond base pay, we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:

We offer:

• We are the largest private-sector Living Wage Employer in Canada and have been consistently recognized as one of the Top Employers in Canada.
• Our permanent employees qualify for attractive benefit packages that can be customized and changed each year to meet their evolving needs.
• New employees receive between three to four weeks of vacation allowance per calendar year, and the number of vacation days grows
• In addition to the 10 statutory holidays in British Columbia, Vancity provides an additional three statutory holidays. We offer care days for periods of short-term personal illness or emergency family illness.
• We have flex credits for our health care & dental benefits offer three levels of coverage for you to select from. These benefits will also be effective immediately based on your hire date.  
• We understand that retirement means different things to different people and at Vancity we will offer you a Defined benefits pension plan that pays you a retirement income for life.

At Vancity we’re committed to creating a welcoming and inclusive workplace to help our people and communities thrive and prosper. Diversity in our workforce is integral so that we can truly represent, understand and respond to our community needs and deliver on our member experience.

We are committed to providing an inclusive and accessible recruitment experience for all candidates. If you require any accommodations at any stage of the recruitment process, please reach out to our Talent Acquisition team at recruitment@vancity.com for confidential support. In-person assistance is also available. We will collaborate with you to ensure your needs are met promptly and effectively.