Performance Marketing Team Lead, Digital Marketing

Brief info about Vinted 

Vinted Marketplace is the largest online international C2C marketplace in Europe dedicated to second-hand fashion, with millions of registered members spanning 20+ markets in Europe and North America. With a mission to make second-hand the first choice worldwide, Vinted enables people to sell and buy second-hand clothes and lifestyle items from each other, helping give those items a second or even third life.   

Vinted Go launched in 2022,  with a focus on developing products and solutions for more seamless shipping and delivery across Europe. Vinted Go has connected more than 40 carriers and more than 200,000 PUDO points across Europe to support the delivery of millions of parcels per year.  

The Vinted Group, composed of Vinted Marketplace and Vinted Go, is headquartered in Vilnius, with workplaces in Germany, Lithuania, France, the United Kingdom, the Netherlands and over 2,000 employees. It is backed by six leading venture capital firms: Accel, Burda Principal Investments, EQT Growth, Insight Partners, Lightspeed Venture Partners, and Sprints Capital. 

Information about the position 

As a part of Growth Marketing, the Digital Performance Marketing Team Lead, you will oversee the strategic planning, execution, and optimization of paid media campaigns across online video platforms. With responsibility for managing an 8-figure budget, your goal will be to drive long-term growth for Vinted across 20+ markets through large-scale direct response campaigns. Your expertise in media planning and buying, combined with exceptional leadership skills, will be essential in addressing complex strategic challenges. A natural problem-solver with strong collaboration skills, you will thrive in a dynamic and international environment.

As part of the Digital Marketing team, you’ll work alongside a group of passionate and creative marketers who are dedicated to solving business challenges with a sharp focus on efficiency.

In this position, you’ll 

• Develop and execute a comprehensive performance marketing strategy to accelerate Vinted’s growth on core ad platforms (Google, Meta, TikTok, etc.) across 20+ markets focusing on new user acquisition and re-activation in app and web. 
• Lead and mentor a high-performing team of 8. Foster a culture of innovation, continuous learning, and cross-functional collaboration with other Product, Data, Creative, and Automation teams.
• Manage a substantial marketing budget with a focus on maximizing profits through efficient spend allocation and strategic investment in high-impact channels. Define budgets and growth targets across all performance channels. Report on campaign performance and budget utilization to leadership, highlighting insights and strategic adjustments.
• Utilize analytics tools, dashboards and raw data to monitor campaign performance and optimize strategies. Contribute to incrementality tests roadmap to define efficient investments levels
• Work closely with other teams including Data Science, MarTech, Automation to find Digital, Brand, Creative and Production to ensure alignment on goals, roadmaps, and resource allocation.
• Stay abreast of digital marketing trends, consumer behavior shifts, and emerging technologies relevant to the fashion and sustainability sectors. Experiment with innovative tactics and partnerships to enhance Vinted’s brand presence and market reach.

About you

• 7+ years of experience in performance marketing with focus on apps, with at least 2 years in a leadership or management role.
• Excellent leadership and communication skills, with the ability to inspire and manage a high-performing team.
• Proven track record of scaling digital marketing initiatives and leading high-impact, multi-channel campaigns, with a focus on performance-based marketing and budget optimization
• Strong expertise in digital media platforms (Google, Meta, Tiktok Ads, etc.) and mobile ecosystem and attribution 
• Strong skills in gathering insights from data, knowledge of SQL, Python for analytics
• Strong project management skills with the ability to handle multiple high priorities simultaneously.
• Ability to think creatively and strategically to solve problems and drive business growth.
• Experience in working with different attribution models and media-mix modeling.

Work perks 

• The opportunity to benefit from our share options programme
• 25 working days of holiday
• Newest MacBook models
• Free access to an office gym
• Mental and emotional health support through the Mindletic app
• Home office support: we provide IT workstation equipment and a personal budget of up to €540 for home workplace furniture
• Private health insurance
• On-site canteen serving delicious homemade food at friendly prices
• Frequent team-building events
• A personal monthly budget for shopping on Vinted
• The opportunity to spend up to 90 days per year - 21 of which can be spent working outside of the EU - on workation
• A dog-friendly office

Working at Vinted 

Individual Learning Budget

We invest in your professional growth! As part of our commitment to continuous learning, we offer an annual learning budget to support your personal and career development through courses, certifications, workshops and more.

Hybrid Work 

We’ve adopted a hybrid workplace model where 2 days in office are recommended but not enforced. It’s up to you and your team to decide on the exact days you’ll spend working together in person.

Equal Opportunity

The Vinted Group is committed to building an inclusive workplace where people from all walks of life feel a sense of belonging. We welcome applications from people of all backgrounds, identities and life experiences. At Vinted, all applicants are treated fairly without regard to their race, age, religion or belief, sex, national origin, citizenship, gender identity, sexual orientation, disability, or any other protected characteristic.

The salary range for this position is € 4,417 - € 5,967 gross per month.