Associate Business Analyst - Marketing Data Analytics

About PayU PayU, a leading payment and Fintech company in 50+ high-growth markets throughout Asia, Central and Eastern Europe, Latin America, the Middle East and Africa, part of Prosus group, one of the largest technology investors in the world is redefining the way people buy and sell online for our 300.000+ merchants and millions of consumers. 
As a leading online payment service provider, we deploy more than 400 payment methods and PCI-certified platforms to process approximately 6 million payments every single day. 
Thinking of becoming a PayUneer and you are curious to know more about us? Read more about the life in PayU here 

The TeamOur analytics team develops deep user insights based on hundreds of millions of transactions in India. The role is with the PayU India Innovations team, with specific focus on creating digital Insights from PayU. Payments data to improve effectiveness of marketing spends of clients. PayU Payments data has emergedas a powerful source of information.
Example use cases are:1. Identifying HNI users requiring wealth management product for a Banking partner2. Identifying consumers with passion for travel for holiday lifestyle company3. Identifying credit-worthy consumer's with propensity for personal loan4. Identifying digitally savvy consumers for online banking products5. Identifying affluent food lovers for dining business
Joining our analytics team offers you the chance to make a difference to wide range of businesses in a rapidly growing market. Deep insights driven customer management and acquisition are critical drivers of growth and profitability of virtually every business today. Therefore, PayU Innovations is building out itsdigital insights and AI/ML capabilities and will continue to do so in the coming years.
You will be able to help shape the efforts at PayU towards this objective.The Opportunity:- Own and execute audience analytics projects by building deep insights driven user personas and best-in-class audience insights platform- Work with client for audience analytics practice from understanding requirements to campaign execution and tracking.- Work closely with PayU internal partners (e.g. Business and Technology teams) to design and implement optimal solutions- Opportunity to work on exceptional projects using cutting edge technology in a big data environment- Work on innovative AI / ML solutions predicting users online behaviour to help PayU merchants in customer acquisition and customer management- Access to 5000+ training courses accessible anytime/anywhere to support your growth and development (Corporate with top learning partners like Harvard, Coursera, Udacity)

Requirements to be successful in this role:

• Requirements and Skills to be successful in this role:
• 2+ years of experience as a Marketing Analyst or similar role.
• Undergraduate or graduate degree in a quantitative field; MBA is a plus.
• Should be an expert in Ad platforms and deep knowledge of campaign metrics and optimization strategies
• Strong experience with SQL. Python knowledge will be a plus.
• Excellent communication and stakeholder management skills and demonstrated focus for client / customer satisfaction
• Detail oriented with strong organizational skills. Ability to function in a high volume setting with tight deadlines
• High-energy individual with a go-getter instinct and positive attitude.

About usAt PayU, we are a global fintech investor and our vision is to build a world without financial borders where everyone can prosper. We give people in high-growth markets the financial services and products they need to thrive. Our expertise in 18 high-growth markets enables us to extend the reach of financial services. This drives everything we do, from investing in technology entrepreneurs, to offering credit to underserved individuals, to helping merchants buy, sell and operate online. Being part of Prosus, one of the largest technology investors in the world, gives us the presence and expertise to make a real impact. Find out more www.payu.com 
Our Commitment To Building A Diverse And Inclusive Workforce As a global and multi-cultural organization with varied ethnicities thriving across locations, we realize that our responsibility towards fulfilling the D&I commitment is huge. Therefore, we continuously strive to create a diverse, inclusive and safe environment, for all of our people, communities and customers. Our leaders are committed to create an inclusive work culture which enables transparency, flexibility and unbiased attention to each and every PayUneer so they can succeed, irrespective of gender, color or personal faith. An environment where every person feels they belong, that they are listened to, and where they are empowered to speak up. At PayU we have zero tolerance towards any form of prejudice whether a specific race, ethnicity, or of persons with disabilities or the LGBTQ communities.