Marketing Data Scientist

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.Marketing Data Scientist Responsibilities

• Build statistical models and develop advanced experimentation methods, such as synthetic control, to measure marketing’s impact globally, and across Meta’s suite of AR/VR products (e.g., Oculus, Portal, etc.).
• Build time series, forecasting models to predict AR/VR growth and set the right growth goals develop frameworks to implement marketing attribution models.
• Develop machine learning models and optimization methods to improve marketing performance and maximize AR/VR product growth.
• Collaborate with Meta’s marketing, product, and engineering teams to identify insights and guide new product and growth ideas.

Minimum Qualifications

• Requires a Master’s degree in Business Analytics & Information Management, Statistics, Economics, Mathematics, or related field and three years of experience in the job offered or in a data science-related occupation.
• Requires three years of experience in the following:
• 1. Experience in the data science field working with large data sets
• 2. Statistical modeling, econometrics modeling, and machine learning
• 3. Causal inference and advanced experimentation methods, such as synthetic control
• 4. Querying and manipulating large data sets
• 5. Building models in Python or R
• 6. Stakeholder management
• 7. Translating quantitative findings into actionable insights and influencing business decisions.

For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$209,720/year to $218,109/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
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