Copywriter - WeMoms

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.
About WeMoms
Founded in 2014 by Antoine Cardoso & Dino Jaegle, WeMoms is dedicated to making womanhood easier and more fulfilling. Our app offers personalized guidance, a nurturing community, and practical tools designed to empower moms with confidence and joy.In 2021, WeMoms joined forces with Voodoo, the largest French unicorn and a global leader in mobile games. This partnership allows WeMoms to leverage Voodoo's expertise and resources while maintaining its independent spirit.Today: With 4 million downloads, 150,000 daily active users, and $10 million in annual recurring revenue (ARR), WeMoms is experiencing exciting growth.By 2026, our ambition is to reach 10 million monthly active users (MAU) and $40 million in revenue, solidifying WeMoms as the go-to platform for families worldwide.

Role

• WeMoms is looking for its new graphic designer! The role is key, the mission varied and the responsibilities important.
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• The copywriter's role starts with understanding the issues of three characters in the WeMoms adventure:
• The Moms: the most important character. These are the users of the WeMoms application and social networks. Young or expectant mothers, aged between 25 and 40, they need to feel understood, supported and visually accompanied in their maternal journey.
• Partners: WeMoms' commercial partners are brands whose products and services are relevant to Moms, and who need visibility and impactful graphics to captivate their audience.
• The WeMoms team: the WeMoms team has its own identity, energy and style. The art direction is the embodiment and visual signature of this identity.

Responsibilities

• Writing brand content based on creative briefs 📝 (articles, quizzes, tests, banners, competitions, social network wordings, etc.): being able to analyse editorial requirements and identify relevant information, in order to combine the partners' objectives with the real needs of Mums.
• Writing social network content ✍️: thinking about and creating content for the various WeMoms communities and creating closeness and engagement (Facebook, Instagram, Pinterest, Tik Tok, LinkedIn). 👉 Knowing how to talk about everything, without taboos.
• Drafting responses to commercial briefs ⭐️: in partnership with sales (campaign recommendations): responding to commercial solicitations by thinking up advertising campaign concepts.
• Monitoring 👀: which accounts are exploding on Tik Tok? What are the writing trends of the apps that are a hit? The keywords most used by influencers who are making the buzz? being connected to the excellence of our market to translate best practice into our day-to-day work.
• Working closely with a creative team (particularly graphic designers), sales team and strategy team.

Skills

• Ultra creative (yes, it's a superpower)
• Authentic and friendly pen + impeccable spelling
• Good knowledge of writing practices on the various digital media
• Ability to analyse/synthesise, sense of formula and ability to market a message
• Ability to adapt to brand identities
• Responsiveness / Agility / Organisation / Prioritisation
• Efficiency : Ability to move easily from one subject to another
• Ability to manage tight deadlines
• Interest in digital
• Mastery of the various social networks
• Team spirit and enthusiasm
• Familiar with the concept of A/B testing

Joining WeMoms means:
• Enjoying a great human adventure.
• Working with a crack team where helping each other and caring are the watchwords.
• Making an impact on the lives of millions of women, both future and new mothers.
• Working sometimes remotely or in great offices in the heart of Paris.
• Learning every day and giving meaning to your job. 💫 Never get bored!

Profile

• Degree in digital communications
• Minimum 2 years' experience in copywriting in a media, start-up or agency environment
• An interest in the world of parenthood is a plus, but you don't have to be a parent, it doesn't have to scare you off.
• Use of GPT and copywriting AI is strongly recommended
• Organised, able to structure your days and to-dos according to priorities
• Native equivalent level of french and english