Senior Analyst - Marketing Analytics

ABOUT TIDE

At Tide, we are building a finance platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2000 employees.  

Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.  

ABOUT THE ROLE :

As a Senior Insights Analyst, you’ll be working closely with our Business teams to help them find opportunities to improve performance of existing products using Rewards as a lever  and identify new areas for growth and retention. You will act as a data advocate and coach the wider business in our mission to become a truly data-driven company and drive tangible value through product-specific insights and a deep understanding of what drives our member’s behaviour. We are looking for a Senior Insights Analyst who has the ability to work across customer lifecycles supporting multiple products predominantly in Payments, Subscriptions, Financial & Business services space.This role will suit an individual who has a growth mindset, is commercially focused and wants to be close to the impact of their work.  If you enjoy a fast-paced environment, cross-team exposure, inquisitive freedom and the ability to have a real impact on the growth of a rapidly scaling scale-up; we’d love to hear from you.

Key Responsibilities:

• Influence our marketing strategies powered by Rewards using powerful insights
• Present insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result
• Partner with Product Marketing teams to build KPIs for measuring the success of the marketing strategy and help monitor the performance of rewards
• Using your  SQL/Python expertise to interrogate our data to solve key business problems
• Proactively bringing new ideas to the table relating to business questions, analytics approaches, datasets and ways of working.
• Ability to deal with ambiguity & form ambiguous questions into defined solutions to improve the business area
• Democratising insights by helping stakeholders with the self serve dashboards
• Assessing opportunities, understanding behaviour, testing hypotheses with data analysis
• Presenting data in a clear and easy to comprehend manner, using visualisation tools(Looker).
• You will be working with Snowflake, dbt, Python, Looker

WHAT WE ARE LOOKING FOR

• You have a strong ownership mindset and are always eager to see the impact of your work
• Comfortable in leading and solving vague and ambiguous problems independently
• Good communication skills and the ability to explain basic statistical concepts to business users
• You are someone who always looks for new opportunities of creating impact for the business, you don’t wait for things to be told to you
• Experience in taking a business question or problem and turning it into an insight brief
• Good SQL/Python Proficiency
•  A track record of delivering insight and actionable recommendations in an analytical role
• Ability to effectively form relationships with the business in order to help with the adoption of data driven decision making 
• Experience capturing stakeholder requirements across various levels of seniority and functions and building appropriate analytical solutions,
• You’re a self-starter - you take initiative in spotting opportunities and finding ways to solve challenges with data
• Ability to deal with ambiguity and competing objectives in a fast paced environment
• You have a solid grounding in statistics and experimentation methodologies.

WHAT YOU WILL GET IN RETURN

Make work, work for you! We are embracing new ways of working and support flexible working arrangements. With our Working Out of Office (WOO) policy our colleagues can work remotely from home or anywhere in their home country. Additionally, you can work from a different country for up to 90 days a year. Plus, you’ll get:

• Competitive salary 
• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• WFH Setup allowance
• 25 Annual leaves
• Family & Friendly Leaves

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

You personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.