Senior Director, Analytics

Job Description:

Job Responsibilities:

Lead strategic development of analytics efforts, encompassing new business pitches and growth opportunities; Lead the Data Analytics and Marketing Science practice across diverse client portfolios, driving innovation and delivering strategic insights; Manage a team of five data analysts, analytics managers, and data engineers, providing mentorship and career development; Understanding measurement principles, ranging from oversight of daily tasks to acting as a consultant on strategic recommendations with sweeping effects; Responsible for forming a comprehensive data strategy for new businesses, including overseeing the onboarding process, data integration, reporting, measurement, advanced analytics, and insights development; Partner with media & account leads to develop learning agenda, analytics deliverable schedules, measurement frameworks, thought leadership, and deliverables; Advising client on how to best apply econometric modeling or statistical testing of their media to their media planning & business efforts; Lead the development and deployment of scalable data pipelines and advanced machine learning models to gain deeper understanding of media campaign performance; and Support Associate analysts up to Managers on retrieving, compiling, and formatting of large volumes of data (ETL) for monthly, quarterly media performance reports.

Skills/Experience/Education:

• Must have experience with the following in order to complete the above-mentioned tasks:
• Demonstrated understanding of digital media planning and buying, including: social, search, and offline channels, with a strong focus on standard media KPIs and metrics;
• Demonstrated understanding of digital tagging, tracking, QA, and maintenance across mobile, desktop, social, & tablet and their advantages/limitations;
• Experience working with multiple methodological approaches for consumer brand insights, including: social listening, syndicated tools, primary brand research – MRI, Millward Brown, Nielsen, Lucid, Dynata, Neustar, ABCS, and Disqo;
• Experience with Google Campaign Manager, Tradedesk, Double Verify, IAS, DMPs, DSPs, Google Analytics, Adobe Analytics, and Social Ads Manager;
• Experience with ETL automation tools such as Alteryx, Fivetran, Trifacta or a similar tool;
• Experience with data visualization software for dashboard building such as Datorama, Tableau, PowerBI, Looker or a similar software;
• Expertise in relational databases and a requisite programming language such as SQL, BigQuery, R, or Python;
• Proficiency in Microsoft Office software such as PowerPoint, Word and advanced Microsoft Excel;
• Demonstrated ability to work with Macros, advanced formulas, lookups, and pivot tables;
• Comprehensive understanding of media metrics, Measurement analytics, Quantitative business measures, and Statistics;
• Working knowledge of statistical testing & concepts and applying statistical techniques such as regression, ANOVA, MANOVA, cluster analysis, factor analysis, time series forecasting, A/B and multivariate testing, and experimental design;
• Experience in coordinating all aspects of data analytics and data engineering to formulate a comprehensive data strategy for new businesses;
• Expertise in advanced marketing science and data analytics methodologies for measuring full funnel media campaigns, including: proficiency in creative analysis, conversion lift studies, customer lifetime value analysis, behavioral and lookalike modeling and sophisticated audience segmentation analysis;
• Proficiency in applying Propensity Modeling, Regression-Based Attribution (RBA), Marketing Mix Modeling (MMM), and Multi-Touch Attribution (MTA); and
• Experience with measurement frameworks, KPI discovery, conducting privacy focused media tests, and employing cookieless media measurement solutions. 
• Requires a Master’s degree or foreign equivalent in Information Systems, Statistics, Economics, Computer Science, Engineering or a related field, and at least one year of experience as a Media Analyst, Data Analyst, Analytics Manager or a related occupation. In the alternative, the company will accept a Bachelor's degree or foreign equivalent and five years in the above mentioned field and occupation.

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Time Type:

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Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

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