Data Analyst - Performance Marketing (maternity cover)

THE ROLE & THE TEAM

Zalando’s Performance Marketing department is dedicated to deepening relationships with consumers outside of Zalando premises by delivering engaging and relevant digital ads. We drive profitable growth through data-driven decision-making while ensuring customer privacy and leveraging cutting-edge technology.

As a Data Analyst, you will play a key role in supporting our performance marketing analytics team. You will work closely with marketing professionals, product managers, and data teams to optimize Zalando’s marketing investments. Your primary focus will be handling ad hoc requests from business teams, responding to inquiries from marketing stakeholders, improving our KPI framework, and contributing to marketing measurement initiatives.

This role is a great opportunity for someone with strong analytical skills and a passion for marketing analytics, who thrives in a fast-paced, cross-functional environment.

Please note: This is a maternity cover position, and the role is available until September 2026.
 

WHERE YOUR EXPERTISE IS NEEDED

• Serve as a trusted analytical partner for our marketing teams, handling ad hoc data requests and performance inquiries.

• Support marketing measurement initiatives, ensuring accuracy and relevance in tracking and reporting methodologies.

• Improve and maintain our KPI framework to enhance performance monitoring and decision-making.

• Assist in answering strategic business questions related to marketing investments, campaign performance, and optimization opportunities.

• Contribute to the development of marketing measurement solutions and methodologies in collaboration with data and engineering teams.

• Communicate insights effectively to both technical and non-technical stakeholders, enabling data-driven decision-making.

• Support the continuous improvement of internal data processes, including defining data requirements and ensuring efficient data acquisition.

WHAT WE’RE LOOKING FOR

• Hold a degree in a relevant field such as data science, statistics, economics, mathematics, engineering, or a similar quantitative discipline.

• Have 3+ years of experience as a Data Analyst, Product Analyst, or similar role in a fast-paced business environment, ideally within marketing analytics.

• Possess strong problem-solving abilities to answer ad hoc analytical questions, optimize marketing performance, and support decision-making with data-driven insights.

• Are familiar with A/B testing principles, marketing measurement techniques, and causal inference methods (e.g., difference-in-differences, experimental design).

• Have proficiency in SQL for data extraction and manipulation. Experience with Python for data analysis is a plus.

• Have experience working with marketing data, tracking methodologies, and defining data requirements for performance measurement.

• Can effectively translate complex data insights into actionable recommendations for both technical and non-technical audiences, including marketing and leadership teams.

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners

• 2 paid volunteering days a year

• Hybrid working model with 60% (or more) remote per week, actual practice is up to each team to best support their collaboration

• Work from abroad for up to 30 working days a year

• 27 days of vacation a year to start

• Relocation assistance available (subject to prior agreement)

• Family services, including counseling and support

• Health and wellbeing options (including Gympass)

• Mental health support and coaching available

• Drive your development through our training platform and biannual peer-to-peer review

• Learn all about Zalando and our values here: https://jobs.zalando.com/en/?gh_src=22377bdd1us

INCLUSIVE BY DESIGN

At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit. ​

• We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process. 

• do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
  Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups

• Opportunity to work from abroad for 30 (working) days per calendar year

Financial

• Access to the employee shares program

• 40% shopping discount on products shipped and sold by Zalando, and 30% discount on Zalando Lounge

• Discounts from a wide range of external partners

• SBB Half Fare Travelcard

Family

• 4 weeks paid paternity leave and 17 weeks paid maternity leave

• 3 fully-paid child sick days per year

• Free counseling, assistance, and referral service for all matters concerning yourself and your family via the Fürstenberg Institute.
   

ABOUT ZALANDO

It’s the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the starting point for fashion in Europe. We connect customers, brands, and partners across 23 markets.

Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 48 million active customers through a team of diverse skill-sets, cultural backgrounds, and interests.

Our values https //jobs.zalando.com/en/our-founding-mindset

do.More - our sustainability strategy https //corporate.zalando.com/en/sustainability

Follow us on Instagram instagram.com/insidezalando

Please note that all applications must be completed using the online form - we do not accept applications via email.