Senior Growth Analyst
Karachi, Pakistan
Careem
Careem is ‘the everything app’ for the region, making it easier than ever to move around, order food and groceries, manage payments, and more.Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
About The Role
We are looking for a Growth Analyst to join our world-class Growth team at Careem. This role is at the intersection of marketing, product, and analytics, ensuring that our homepage traffic is managed effectively to drive business KPIs. The Growth Analytics Manager will work cross-functionally with various teams to develop and execute a cohesive strategy for optimizing growth across Careem’s services.
What You'll Do
- Optimize Homepage Traffic: Manage and analyze homepage traffic to ensure alignment with business objectives and customer engagement goals.
- Cross-functional Collaboration: Work closely with Marketing, Product, and Growth teams across different services at Careem to develop and execute a unified growth strategy.
- Campaign Performance & Growth Strategy: Develop data-driven strategies to optimize conversion, engagement, and cross-selling.
- A/B Testing & Experimentation: Continuously test different strategies, analyzing performance to improve key growth metrics.
- Data Analysis & Insights: Conduct exploratory data analysis to identify untapped growth opportunities and drive strategic decision-making.
- KPI Monitoring & Dashboarding: Develop and maintain dashboards to track performance metrics, providing real-time insights for business decisions.
- Automation & Scalability: Identify opportunities to programmatically scale growth efforts using automation and data-driven decision-making.
- Budgeting & Forecasting: Provide insights and recommendations to support target-setting and budget allocations for growth initiatives.
What You'll Need
- SQL Proficiency: Intermediate to advanced skills to analyze data and generate actionable insights.
- Programming & Automation: Proficiency in Python (Pandas, Numpy, Requests, JSON) for scripting and automating tasks is preferred.
- Dashboarding & Visualization: Experience with Tableau or similar tools for building automated dashboards.
- Data Analysis & Statistics: Strong grasp of A/B testing methodologies, uplift calculations, statistical significance (p-tests, t-tests, etc.).
- Growth Analytics & CRM Tools: Familiarity with platforms such as, Amplitude, Braze, Optimizely is a plus.
- Machine Learning & Predictive Analytics: Experience in data science/machine learning projects such as predictive modeling and customer segmentation is a plus.
What we’ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
* Salary range is an estimate based on our AI, ML, Data Science Salary Index 💰
Tags: A/B testing Amplitude Braze Data analysis EDA JSON KPIs Machine Learning NumPy Pandas Predictive modeling Python SQL Statistics Tableau Testing
Perks/benefits: Career development Health care Team events Unlimited paid time off
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