Head of Business Intelligence | BI | Ogilvy Africa

Role Overview

We are seeking a visionary Head of Business Intelligence to shape the strategic direction of marketing efforts through data, insights, and technology. In this role, you will lead a small but high-performing team of data analysts and audience insights specialists. Your mission is to integrate disparate tools and platforms, leverage cutting-edge AI innovations, and deliver actionable cultural insights that drive impactful social media and mobile marketing campaigns for a portfolio of iconic brands.

Key Responsibilities

1. Strategic Leadership

• Develop and execute a comprehensive social media intelligence strategy aligned with the client’s marketing objectives across multiple brands.
• Serve as the go-to expert for integrating data science into marketing initiatives, particularly in social media and mobile-first environments.
• Collaborate with cross-functional teams (creative, media, influence, and brand) to translate data insights into actionable marketing strategies.

2. Data Science & Analytics

• Lead the design and implementation of advanced analytics models to uncover customer nuances, campaign performance, and market trends.
• Stay ahead of emerging technologies in AI, machine learning, and predictive analytics, applying them to optimize marketing outcomes.
• Integrate disparate tools, platforms, and datasets to create a unified view of audience insights and campaign performance.

3. Social Media & Mobile Marketing Expertise

• Drive innovation in social media marketing strategies, with a focus on mobile-first platforms and consumer engagement.
• Use data to inform content creation, audience targeting, and platform selection to maximize ROI.

4. Team Leadership

• Manage and mentor a small team of data analysts and audience insights specialists, fostering a culture of collaboration and excellence.
• Ensure the team delivers high-quality insights and recommendations that influence decision-making at all levels and promote data-informed creative ideation for both small and large campaigns.

5. Reporting & Communication

• Deliver clear, concise, and visually compelling reports and dashboards to stakeholders, highlighting key insights and opportunities.
• Present findings and recommendations to senior leadership, both internally and on the client side.

Qualifications

Education

• Bachelor’s degree in Marketing, Data Science, Business Analytics, or a related field. A Master’s degree is strongly preferred.

Experience

• 8+ years of experience in a data-driven marketing role, with a proven track record of success in social media and mobile marketing. Experience in an agency environment is a plus.

Technical Skills

• Proficiency in data analysis tools such as Python, R, SQL, or similar.
• Hands-on experience with BI tools like Tableau, Power BI, or Looker.
• Familiarity with AI and machine learning technologies and their application in marketing.
• Knowledge of integrating disparate marketing tools and platforms (e.g., CRM, CDPs, social listening tools).

Marketing Expertise

• Deep understanding of social media marketing strategies, mobile-first platforms, and audience segmentation.

Leadership

• Demonstrated ability to lead and inspire a team, manage multiple priorities, and deliver results in a fast-paced environment.

Communication

• Strong storytelling skills, with the ability to simplify complex data for non-technical audiences.

This is a unique opportunity to play a pivotal role in shaping data-driven marketing strategies while leading a dynamic team. If you are passionate about harnessing data and technology to fuel innovative campaigns, we’d love to hear from you!

Company Overview:

The Ogilvy Africa Network is the largest agency network on the continent, serving over 40 countries with a team of 900 people across Central, East, and West Africa. Headquartered in Nairobi, Kenya, Ogilvy Africa works with a prestigious portfolio of clients, including AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestle, Philips, PwC, Total Energies, UNICEF, Unilever, and WWF, among others.

Ogilvy Africa's unique operating model, One Ogilvy, allows for seamless omnichannel experiences for clients' consumers. The agency leverages data, content, and technology to create impactful campaigns and strives to be the best-practice agency model for developing and emerging markets. With a history of winning top regional and global awards, including Cannes Lions, Clio Awards, Dubai Lynx Festival, SABRE Awards, Loeries, and WARC, Ogilvy Africa is a leading force in the industry. Ogilvy is a global network of WPP and was recently named the #1 creative network in the world by WARC (2023). Ogilvy believes in diversity as a competitive advantage and is committed to a fair and inclusive hiring process.

Ogilvy Beliefs:

• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless it's constantly upgraded. The same is true for people.
• We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes the holy trinity of Data-Content-Tech.
• Diversity is a competitive advantage: new profiles, new skills, and new styles of leadership make us a stronger company.
• Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skill set we need. It's the only way to scale at speed without pretending to have all the answers.
• Team > Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams succeed; individuals fail.
• Fail often, fail fast: We see the intrapreneur in all our people and encourage a culture of pilots. Test, succeed, and scale; or fail fast, learn from the failure, and start something new.