Audience and Social Insights Lead | BI | Ogilvy Africa

Role Overview

We are seeking an Audience and Social Insights Lead to drive data-driven marketing strategies by analyzing audience behavior, campaign performance, and market trends. In this role, you will collaborate closely with the Head of Business Intelligence to integrate advanced analytics into marketing initiatives. This position requires a strong technical foundation, expertise in social media platforms, and experience leveraging machine learning for deeper insights.

Key Responsibilities

1. Audience Analysis & Campaign Insights

• Analyze audience behavior, preferences, and engagement across social media platforms to inform targeting and content strategies.
• Evaluate social media campaign performance, identifying key success drivers and areas for optimization.
• Build predictive models to forecast campaign outcomes and audience responses.

2. Social Media Expertise

• Serve as the subject matter expert on social media platforms, tools, and trends, with a focus on mobile-first environments.
• Provide actionable recommendations to improve reach, engagement, and ROI for social media campaigns.
• Monitor competitor activity and industry benchmarks to identify opportunities for differentiation.

3. Data Science & Machine Learning

• Develop and implement machine learning models to enhance audience segmentation, personalization, and campaign targeting.
• Work with large datasets from diverse sources, ensuring data quality and consistency.
• Automate reporting and insights generation using coding languages such as Python or R.

4. Collaboration & Leadership

• Act as a strategic partner to the Head of Business Intelligence, supporting decision-making and project execution.
• Collaborate with creative, media, and brand teams to translate data insights into actionable marketing strategies.
• Mentor junior analysts, fostering a culture of curiosity, innovation, and excellence.

5. Reporting & Visualization

• Create clear, visually compelling dashboards and reports using BI tools (e.g., Tableau, Power BI).
• Present findings and insights to internal stakeholders and client leadership, simplifying complex data for non-technical audiences.

Qualifications

Education

• Bachelor’s degree in Data Science, Marketing Analytics, Computer Science, or a related field.

Experience

• 5+ years of experience in data analysis, with a strong focus on social media campaign marketing. Agency experience is preferred.

Technical Skills

• Proficiency in coding languages such as Python, R, or SQL.
• Hands-on experience with machine learning frameworks.
• Advanced knowledge of social media analytics tools (e.g., Sprinklr, Brandwatch, Hootsuite) and ad platforms (e.g., Facebook Ads Manager, TikTok Ads).
• Familiarity with BI tools like Tableau, Power BI, or Looker.

Marketing Expertise

• Deep understanding of social media marketing strategies, audience segmentation, and mobile-first platforms.

Soft Skills

• Strong analytical mindset with exceptional problem-solving skills.
• Excellent communication and presentation abilities.
• Ability to manage multiple priorities in a fast-paced environment.

This role offers an exciting opportunity to shape marketing strategies through cutting-edge analytics and collaboration with cross-functional teams. If you are passionate about unlocking insights from data and driving impactful campaigns, we’d love to hear from you!

Company Overview:

The Ogilvy Africa Network is the largest agency network on the continent, serving over 40 countries with a team of 900 people across Central, East, and West Africa. Headquartered in Nairobi, Kenya, Ogilvy Africa works with a prestigious portfolio of clients, including AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestle, Philips, PwC, Total Energies, UNICEF, Unilever, and WWF, among others.

Ogilvy Africa's unique operating model, One Ogilvy, allows for seamless omnichannel experiences for clients' consumers. The agency leverages data, content, and technology to create impactful campaigns and strives to be the best-practice agency model for developing and emerging markets. With a history of winning top regional and global awards, including Cannes Lions, Clio Awards, Dubai Lynx Festival, SABRE Awards, Loeries, and WARC, Ogilvy Africa is a leading force in the industry. Ogilvy is a global network of WPP and was recently named the #1 creative network in the world by WARC (2023). Ogilvy believes in diversity as a competitive advantage and is committed to a fair and inclusive hiring process.

Ogilvy Beliefs:

• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless it's constantly upgraded. The same is true for people.
• We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes the holy trinity of Data-Content-Tech.
• Diversity is a competitive advantage: new profiles, new skills, and new styles of leadership make us a stronger company.
• Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skill set we need. It's the only way to scale at speed without pretending to have all the answers.
• Team > Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams succeed; individuals fail.
• Fail often, fail fast: We see the intrapreneur in all our people and encourage a culture of pilots. Test, succeed, and scale; or fail fast, learn from the failure, and start something new.